3 Tips for Interviewing and Hiring in Inbound Marketing
by Chris Peer on Thu, Oct 16, 2014 @ 09:00
Working for a growing Inbound Marketing agency often means wearing many hats. Aside from my day-to-day responsibilities as an Account Manager working to bring successful digital marketing strategies to my clients’ overall business, I’ve been spending some of my working hours to help w …
4 Ideas for Going Digital at Your Next Trade Show or Convention
by Chris Peer on Thu, Oct 09, 2014 @ 08:00
Trade shows and conventions still play a big role in a lot of industries, particularly in B2B markets such as manufacturing, construction, and technology. One of the top trade shows in America is the International CES in Las Vegas. The total number of attendees equals around 101,600 a …
5 Marketing Questions Answered by a Local Manufacturing President
by Chris Peer on Thu, Oct 02, 2014 @ 08:43
This week I had the opportunity to interview a local leader of a prominent manufacturing company. Mr. Eddie Wilkinson is the President of Bendix Spicer Foundation Brake Company (BSFB), located in Elyria, OH. BSFB offers a single, complete source for OEM brake system design, manufactur …
6 Highlights from HubSpot’s #INBOUND14 Conference
by Chris Peer on Thu, Sep 25, 2014 @ 09:00
Last week, my co-worker Nikki Tofalo and I had the opportunity to attend HubSpot’s annual conference in Boston. While we both sat in on a variety of sessions about different topics, there were some ideas that stuck with me as I left the room. If you didn’t get to attend Inbound 2014, …
Best Practices for Social Media Publishing
by Chris Peer on Thu, Sep 18, 2014 @ 08:30
There are many different ways that you can publish to a social media site. You may go directly to the site and publish straight from there or you may use a tool such as HootSuite or TweetDeck. Here at SyncShow, we use HubSpot, a marketing automation tool, to schedule and publish all o …
Key HubSpot Features You Could Be Missing Out On
by Chris Peer on Thu, Sep 11, 2014 @ 08:30
HubSpot is a very well known player in the marketing automation software world. There are three different levels: Basic, Professional and Enterprise. Each level has its own bells and whistles, with the Basic account being, well, the most basic. Depending on your business and/or what y …
Drupal Rules: My New Drupal Best Friend
by Chris Peer on Thu, Sep 04, 2014 @ 08:30
Not too long ago I heard a Drupalista speak of how long it takes to learn Drupal. He said it took four to five years. I found this to be true so far. I am approaching two years of developing in Drupal. It seems to me that the learning curve is more steep than flat. I think I hit a lea …