Estimating Your Digital Marketing ROI & Validating Your Budgets
by Greg Lukach on Mon, Aug 31, 2020 @ 10:00
Is your marketing an investment or an expense? If you’re like many executives and decision-makers, you view marketing as an expense and have difficulty showing results, justifying budgets and showcasing a return on investment.
The Positive Impact Digital Marketing Can Have on Your Top-Line Growth
by Chris Peer on Tue, Aug 25, 2020 @ 10:30
More than ever before, businesses are relying on digital marketing to reach their highest goals. At the start of 2020, top companies allocated a large majority of their marketing spend to digital. With the global pandemic and so many people working from home, many companies have shift …
What Key Performance Indicators You Should Be Tracking
by Chris Peer on Thu, Aug 20, 2020 @ 10:15
Choosing the right key performance indicators (KPI) to track for digital marketing can be tricky for a few reasons. With digital channels providing, in some cases, real-time data, and mountains of it, how do you slog through the offerings to find out what really matters? Too often we …
The 5 Most Important Steps in Building a Digital Marketing Strategy for B2B
by Chris Peer on Fri, Jul 31, 2020 @ 10:20
Marketing is changing every day—especially as it relates to buyer behaviors. Now more than ever, buyers are spending critical time during their decision-making process online rather than talking to a salesperson. As a result, it’s imperative that B2B companies diversify their traditio …
Designing Every Touchpoint of Your Customer's Journey
by Shelby Black on Tue, Jul 14, 2020 @ 10:30
What's the first thing people see when they search for your business? Is it your logo? Your website? Maybe they found you through a social post?
Defining Your Ideal Customer: 4 Important Questions to Ask Yourself
by Chris Peer on Fri, Jul 10, 2020 @ 10:30
Synchronizing Sales & Marketing How can you expect to increase sales if your marketing and sales are not aligned? At SyncShow, we’re passionate about helping businesses with their sales and marketing alignment needs with SaleSync™, a strategic process that includes detailed profil …
Measuring the Website Data Analytics for Your Business Objectives
by Chris Peer on Thu, Jun 25, 2020 @ 10:30
If you’ve ever logged into a tool like Google Analytics, chances are you may have been overwhelmed by the amount of data you could pull about your website.