Driving Qualified Leads Using Digital Marketing
by Paul Barney on Mon, Mar 16, 2020 @ 09:00
The digital marketing world is dynamic and constantly changing. Disruption is everywhere—technology, customer demands and tactics are never stagnant—and it’s important for your business to stay ahead of the disruption, change with it and grow. One way to do that is by developing a lea …
8 Tips for Creating an Iconic Social Media Marketing Strategy
by Bri Curran on Thu, Mar 12, 2020 @ 10:00
What’s a Social Media Marketing Strategy? A social media marketing strategy is essentially a summary of everything you desire to achieve on social media and how you plan to do it. Your strategy guides your actions and lets you know whether you’re hitting or missing your goals. Creatin …
You Used Social Media to Increase Website Traffic to Your B2B Website—Now What?
by Greg Lukach on Tue, Mar 10, 2020 @ 10:00
You followed social media best practices to increase site traffic, but your site conversions are still low. What gives? B2B usability design (or B2B UX) may be the issue. As consumers in the B2B space continue to make more purchasing decisions online, B2B companies need to ensure thei …
4 Fail-Proof B2B Social Media Strategies
by Nadine Nocero-Tye on Thu, Mar 05, 2020 @ 10:45
Nowadays, most businesses are aware that social media needs to be a piece of their overall digital marketing efforts to stay relevant and to attract talent. However, there is still plenty of hesitation around committing dollars to social media tactics.
You Have Personas—Now What?
by John Julien and Anthony Zuccaro on Mon, Mar 02, 2020 @ 10:00
Buyer personas are an indispensable tool used to help internalize a company’s ideal customer. They allow us to connect with our audience on a human level and make strategic decisions with confidence. They’re created through extensive research and critical conversations, oftentimes goi …
Communication is the Cornerstone of B2B Sales and Marketing Alignment
by Mike McDonald on Fri, Feb 28, 2020 @ 10:03
What B2B Marketers Can Learn from Cool Hand Luke “What we’ve got here is failure to communicate” is probably the most repeated and memorable line from Paul Newman’s 1967 film “Cool Hand Luke.” What’s that got to do with B2B sales and marketing alignment? A lot.
Sales and Marketing Alignment: 5 Tips for Success
by Jane Peer on Thu, Feb 27, 2020 @ 10:15
When I first started my career in marketing more than 25 years ago, I worked on the marketing side of a sales team. It involved a lot of company research and proposal writing. While I learned a lot from the sales team that I supported, I quickly realized my role was much more sales su …