Synchronized Inbound Marketing: Getting Employee Buy-In
by Greg Lukach on Tue, Jun 23, 2020 @ 09:58
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Buyers are changing the way they buy. To attract today’s buyer, you need to change how you market.
8 Ways Transportation Companies Can Improve Customer Experience
by Chris Peer on Wed, Jun 17, 2020 @ 09:29
Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand diffe …
Increase Your ROI With Video Marketing and Social Media
by Chris Peer on Mon, Jun 08, 2020 @ 10:00
Video marketing has changed as the online world, and consumers, have evolved. Its main goal today is to provide engaging and valuable content to the average user.
Three Simple Ways Professional Service Firms Can Build a Sales Pipeline in a Lockdown Economy
by Chris Peer on Mon, May 18, 2020 @ 10:45
Professional service firms (PSFs) are unique in how they operate, earn new business and build a brand. Unlike all other industries and even when compared to business service firms, PSFs rely on their ability to build relationships on a very personal, one-to-one level.
Digital Marketing Trends You Need to Know in 2020
by Chris Peer on Tue, May 05, 2020 @ 09:00
With almost five billion internet users online at all times, it's no wonder that digital marketing is a top priority of business executives around the globe. Digital marketing will continue to play a key role in all businesses during the year 2020 and beyond because, well, the interne …
SEO Marketing Strategies for Transportation Companies
by Chris Peer on Wed, Apr 22, 2020 @ 10:32
Like with any industry, it often feels like there are thousands of marketing strategies for transportation companies. You may see what your competitors are doing, read industry marketing blogs and even discuss internally. Odds are, everyone is telling you something different. Well, it …
Incorporating a Customer Experience Strategy Into Synchronized Inbound
by Chris Peer on Mon, Apr 06, 2020 @ 10:08
All growth-minded organizations have two key players: sales and marketing. In good organizations, sales and marketing work together to achieve goals. In great organizations, sales and marketing are combined to form one revenue team. In the best organizations, a third player is brought …