AAF-Cleveland Professional Development: “Bloggers & Brands” Recap
by Kristin Magyari on Thu, Jan 21, 2016 @ 07:30
Did you know that over 150 million blogs exist on the internet? Not only do blogs help with the search engine optimization (SEO) component of company websites, but they also create brand awareness. With various content marketing efforts going into every brand’s overall marketing strat …
4 Social Media Tools Worth Checking Out
by Lauren Bolmeyer on Wed, Jan 20, 2016 @ 09:45
Many times we hear from manufacturing companies: “my prospects aren’t in social media, that isn’t going to work for us.” Sure, some channels might not make sense for you, but you shouldn’t rule them all out before testing each one. Social media marketing tools can help you to understa …
Programming Email Templates for Drip Campaign Marketing
by Michael Evans on Thu, Jan 14, 2016 @ 05:14
Designing and developing custom email templates is not a simple task. The frustration of spending countless hours coding a file that perfectly matches a design template, only to see it break inexplicably in Gmail or Outlook can crush even the most seasoned of developers.
We Manufacture CLE: Atlantic Water Gardens
by Kristin Magyari on Tue, Jan 12, 2016 @ 07:30
Atlantic Water Gardens Manufactures Premier Water Feature Products in Northeast Ohio The next featured manufacturing company in the We Manufacture CLE series is headquartered in Mantua, Ohio and exports across North America. Atlantic Water Gardens manufactures unique water features th …
5 Sure-Fire Ways to De-Rail Your Website Project
by Erin Kerrigan on Fri, Jan 08, 2016 @ 08:59
Thinking about a new company website project and have high expectations for how quickly it’s going to get launched? There are many factors that play into how quickly your site will go from idea to live, but a solid process to get you from point A to point B surely helps. To make sure …
5 Website Usability Basic Tips for Manufacturers
by Kristin Magyari on Mon, Dec 28, 2015 @ 10:40
A Simple Website Experience for Your Prospects Optimized website usability should lead to a positive user experience as these are two of the most important components of any website. In order for any manufacturing company to increase lead generation, sales pipeline, ROI, and overall c …
8 Ways Manufacturers Use Social Media to Increase ROI
by SyncShow on Tue, Dec 22, 2015 @ 08:25
Many people don’t realize that manufacturing affects everyone, every single day. And to make things even better, manufacturing companies reach those affected people every day through social media. Creating conversations, delivering knowledge, and allowing people to find their company’ …