How to Leverage Customer Service to Increase Your Sales
by Guest Blogger on Tue, Feb 16, 2016 @ 09:03
Every manufacturer, needless to say, wants to sell as many products as possible. In order to do so, they must first meet the basic criterion – creating great products. In the past, companies that produced quality goods could earn a profit. Nowadays, manufacturers must find other ways …
Part 1: Aligning Your Sales & Marketing Teams
by Chris Peer on Thu, Feb 11, 2016 @ 08:00
In my five-step guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for a real return on investment from marketing and sales. This article dives deeper in to the first step: Align Your Sales and Mar …
We Manufacture CLE: WARDJet Solutions
by Kristin Magyari on Tue, Feb 09, 2016 @ 09:00
WARDJet Inc. is an Innovative & Creative Manufacturer in Northeast Ohio The next featured company in the We Manufacture CLE series, WARDJet Inc., is headquartered in Tallmadge, Ohio. This manufacturer recently celebrated their 20th anniversary and stands out in our region as a loc …
[Infographic] Make The Most of Your Day: Early Bird or Night Owl
by Danielle Ellerhorst on Thu, Feb 04, 2016 @ 07:30
When you hear the terms early bird and night owl, you immediately know which one you are. You probably know when you prefer to do daily activities – exercising, working, relaxing and sleeping. But did you know there are actually scientifically proven times when your brain is more wire …
Why You Should Stop Writing Self-Serving B2B Content
by Kasey Doyle on Tue, Feb 02, 2016 @ 08:58
Typically when we consume information on the Internet, we are engaging with content that doesn’t necessarily meet our needs as consumers. We want content that helps us make the best decisions, not something that predominantly talks about the company we are seeking help from. This prob …
4 Simple Reasons Why Template Websites Lead to Company Growth
by Joe Heney on Thu, Jan 28, 2016 @ 10:17
The age of template websites is upon us. I’m not talking about Wix or SquareSpace or your other run of the mill starter website builders, which are designed to launch your sister’s kitten mittens boutique. I’m referring to template website platforms that are built with lead generation …
The Evolution of Link Building
by Alan Suchan on Tue, Jan 26, 2016 @ 09:06
Plain and simple, in order to rank high in search engines, you need to have other sites linking to your site. Links are digital votes of confidence and tell search engines that other sites view you as an authority on a certain subject. Just like SEO as a whole, the process of obtainin …