6 Reasons Why Manufacturing is Cool
by Chris Peer on Tue, Mar 01, 2016 @ 05:55
Before I started working for a marketing agency that partners with manufacturers, I knew manufacturing was important, but I didn’t know the many reasons behind that importance. Everything we use has to come from somewhere, but I never took the time to think about the manufacturing pro …
Part 2: A Multi-Channel Communication Plan
by Chris Peer on Tue, Feb 23, 2016 @ 01:45
People are different. Engineers are different and purchasing agents are different. They each have distinct ways of doing things and they prefer to conduct research and make buying decisions in their own unique ways. Yet many sales and marketing strategies fail to consider that in orde …
Industrial Marketing Goals [Infographic]
by Chris Peer on Thu, Feb 18, 2016 @ 08:26
Industrial companies, just like any other organization trying to keep up with their competitors, are continually setting goals geared toward their marketing and sales efforts. Goals are oftentimes complicated and overwhelming for marketers to strategically set. Plus, goals usually nee …
How to Leverage Customer Service to Increase Your Sales
by SyncShow on Tue, Feb 16, 2016 @ 09:03
Every manufacturer, needless to say, wants to sell as many products as possible. In order to do so, they must first meet the basic criterion – creating great products. In the past, companies that produced quality goods could earn a profit. Nowadays, manufacturers must find other ways …
Part 1: Aligning Your Sales & Marketing Teams
by Chris Peer on Thu, Feb 11, 2016 @ 08:00
In my five-step guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for a real return on investment from marketing and sales. This article dives deeper in to the first step: Align Your Sales and Mar …
We Manufacture CLE: WARDJet Solutions
by Chris Peer on Tue, Feb 09, 2016 @ 09:00
WARDJet Inc. is an Innovative & Creative Manufacturer in Northeast Ohio The next featured company in the We Manufacture CLE series, WARDJet Inc., is headquartered in Tallmadge, Ohio. This manufacturer recently celebrated their 20th anniversary and stands out in our region as a loc …
[Infographic] Make The Most of Your Day: Early Bird or Night Owl
by Chris Peer on Thu, Feb 04, 2016 @ 07:30
When you hear the terms early bird and night owl, you immediately know which one you are. You probably know when you prefer to do daily activities – exercising, working, relaxing and sleeping. But did you know there are actually scientifically proven times when your brain is more wire …