Inbound Marketing: Your Digital Cocktail Party
by Chris Peer on Thu, Apr 21, 2016 @ 03:13
Drawing a comparison between Inbound Marketing and a cocktail party may feel like a great leap, but in reality, they have more in common than at first blush. How much do you dread constantly running into the person that only ever talks about themselves or brags about their accolades i …
5 Steps to Create a Drip Campaign for B2B Manufacturers
by Chris Peer on Tue, Apr 19, 2016 @ 08:00
Even if you haven’t heard the term drip campaign, you know what it is. Every morning when you check your email we all see it – another email from our favorite retailer (or the retailer we just signed up with to get that 10% discount). What that retailer is doing is repeatedly sending …
We Manufacture CLE: Hickory Harvest Foods, Inc.
by Chris Peer on Tue, Apr 12, 2016 @ 07:30
Hickory Harvest Foods Has Been Satisfying Northeast Ohio Snackers for 3 Generations The next featured company in the We Manufacture CLE series, Hickory Harvest Foods, Inc., has been manufacturing their signature brand of nuts, trail mixes, snacks and confections since 1972.
Moving Into a New Website? Don’t Forget to Change Your Address!
by Chris Peer on Thu, Apr 07, 2016 @ 07:00
About six months ago, my family and I moved to a new house. There’s obviously a lot of work that goes into moving - packing everything up from the old house, getting the new house inspected, cleaned and prepped, and not to mention the actual move. There’s one thing that doesn’t seem t …
B2B Digital Marketing Trends for 2025
by Chris Peer on Tue, Apr 05, 2016 @ 01:10
Marketing has taken a 180 degree turn over the past ten years. In the past, companies put up websites describing their products and services, hoping to attract the attention of their potential customers. Back then, it was all about the company. Now, the focus is on the customer. As a …
Why Meta Keyword Tags Don’t Matter
by Chris Peer on Thu, Mar 31, 2016 @ 10:23
As a digital marketer, I’m regularly pushing the mantra that new content, whether on your blog or your website, helps assist with boosted search rankings when done properly. Our team works to create content strategies for clients that build their SEO (search engine optimization) effor …
4 Most Common Mistakes on Manufacturing Websites
by SyncShow on Tue, Mar 29, 2016 @ 09:18
Business websites are the most important components and the focal points of every company’s online marketing strategy. Given its importance, it is surprising to hear that one third of visitors to manufacturing websites rate them as “very bad” (joint study by Google and ThomasNet). But …