Long Sales Cycle? Shorten It with Drip Marketing
by Chris Peer on Thu, Aug 07, 2014 @ 08:00
“How long is your sales cycle?” It’s a foundational question that we ask all of our clients before we begin working with them. Why? Because it helps us to properly forecast, establish sensible goals, and calculate the ROI of Inbound Marketing. Why Does it Matter? Today, the B2B sales …
8 Fool-Proof Ingredients for Your Landing Page
by Chris Peer on Thu, Jul 31, 2014 @ 08:00
Four seconds is all it takes. Just four seconds to grab or lose your market’s attention. Some excellent businesses have horrible websites that are badly designed, unorganized, difficult to navigate and just not user friendly. Ultimately, the goal of any website is communication. Every …
Ten Ideas To Clear Your Blogging Writers Block
by Chris Peer on Thu, Jul 24, 2014 @ 08:00
If you’re like many of our clients, you are completely on board with how important it is to keep your content fresh and relevant, so you’re blogging on a regular basis to increase your online clout. (If not… let’s talk!). But, regardless of how fantastic a writer you are, or how often …
How to Write a Long-Form Post on LinkedIn
by Chris Peer on Thu, Jul 17, 2014 @ 08:00
LinkedIn Influencers vs. Members In 2012, LinkedIn rolled out an “Influencer” program, in which 500 leading professionals (think Arianna Huffington and Barack Obama) got the opportunity to post longer, blog-type LinkedIn updates on their profile to share industry news and insights. Ot …
Marketing Automation & CRM: A Match Made in Heaven
by Chris Peer on Thu, Jul 10, 2014 @ 08:00
Are all of your business processes aligned seamlessly? What about your software programs? When it comes to different software platforms, we think two that you shouldn’t go without are: a marketing automation platform and a Customer Relationship Management (CRM) system. There are many …
Content Creation Tips: How to Write for the Web
by Chris Peer on Thu, Jun 26, 2014 @ 08:00
One of the most challenging aspects of building and maintaining a website is creating compelling web content that not only satisfies your visitors’ needs but also helps drive leads and sales. One common misconception is that once your website is launched, your content writing comes to …
When Sales Leads are Not Enough: A Digital Marketing Story
by Chris Peer on Thu, Jun 19, 2014 @ 07:30
When Sales Leads Don’t Turn Into Sales This is a story about Jim, president of a manufacturing company. He has a strong business with annual revenues at about $30 million. Marketing his company and products has never been top of mind for Jim. He had a small brochure style website for …