Why Blogging Doesn't Work for Manufacturers
by Chris Peer on Thu, Jan 30, 2014 @ 09:33
If you're reading this and you're a manufacturer, you may have incorporated a blog as part of your overall marketing efforts. If not, you may have either considered a blog or just ruled out the option altogether. I'm here to say that blogging for manufacturing companies stinks! It's n …
Is Your eCommerce Agency Working for You?
by Scott Sullivan on Tue, Jan 28, 2014 @ 10:12
Understand why a post-launch strategy is critical to B2B eCommerce success When I was in undergrad, my lacrosse team sponsored a military unit who was serving in Iraq. As part of our relationship we would send over some “luxury items” (car magazines, baby wipes, silly string, etc.) an …
Inbound Marketing: Short-term vs Long-term Success
by Scott Sullivan on Thu, Jan 23, 2014 @ 10:50
It's easy to see how inbound marketing tools like social media marketing and search engine optimization are valuable for B2C businesses, since most consumers turn to those avenues when researching companies. B2B marketers, especially in detail-oriented industries like manufacturing, s …
Are Your Distributors Just Overpaid Salespeople?
by Chris Peer on Tue, Jan 21, 2014 @ 09:49
Changes in today’s manufacturing process in the global economy is continuing to drive costs higher and higher. Many manufacturers are looking at ways to improve their profit margins by selling directly to the end consumer instead of through retail and distribution channels. This is tr …
5 Signs That You Need to Update your eCommerce Site
by Scott Sullivan on Thu, Jan 16, 2014 @ 12:25
Why do you have an eCommerce site? This is the question that thousands of manufacturers need to be asking themselves as they review their strategy for 2014. If you do not have a good answer for this question then it is time for a change. If you are selling in a B2B manufacturing envir …
How Inbound Marketing Works for Manufacturing
by Chris Peer on Tue, Jan 14, 2014 @ 11:22
Most manufacturing firms have realized the importance of having an online presence and have in turn built websites to reach potential customers. Unfortunately, their interest in online marketing ends there. Just because you have a website does not mean you will get customers. To make …
How to Take Charge of Your Lead Generation & Conversion
by Chris Peer on Tue, Jan 07, 2014 @ 03:28
If you are in sales or business development you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time consuming and …