Maximizing Lead Generation Potential for Your Website
by Chris Peer on Tue, Feb 11, 2014 @ 09:19
Maximizing Lead Generation Potential for Your Website Most traffic to any website, whether it is a marketing site or a company information site, is generated through three primary sources: Direct traffic: when a person types the website URL into their browser Organic traffic: when a s …
eCommerce Development: Tackle it In-House or Outsource?
by Scott Sullivan on Thu, Feb 06, 2014 @ 03:33
As the Internet continues to develop and change, eCommerce is taking on a life of it’s own. Consumers are presented with new shopping opportunities everyday. Even in the manufacturing industry, consumers are shopping, researching and educating themselves online – and they’ve been doin …
Why Customer Relationship Management (CRM) is a Smart Investment
by Scott Sullivan on Wed, Feb 05, 2014 @ 02:56
Why CRM is a Smart Investment I'm happy to introduce Bob Sullivan, CEO of InfoGrow, to the SyncShow blog. SyncShow strategically leverages partners with complimentary service offerings in efforts to bring measurable results throughout all stages of the sales process. Inbound Marketing …
Inbound Marketing & New Websites: Do They Go Hand-in-Hand?
by Scott Sullivan on Tue, Feb 04, 2014 @ 03:53
Inbound marketing is becoming an essential process for online businesses and traditional manufacturing companies with websites. It's a revolutionary way of building customer relationships by combining information, engagement and marketing without spending as much money as traditional …
Why Blogging Doesn't Work for Manufacturers
by Chris Peer on Thu, Jan 30, 2014 @ 09:33
If you're reading this and you're a manufacturer, you may have incorporated a blog as part of your overall marketing efforts. If not, you may have either considered a blog or just ruled out the option altogether. I'm here to say that blogging for manufacturing companies stinks! It's n …
Is Your eCommerce Agency Working for You?
by Scott Sullivan on Tue, Jan 28, 2014 @ 10:12
Understand why a post-launch strategy is critical to B2B eCommerce success When I was in undergrad, my lacrosse team sponsored a military unit who was serving in Iraq. As part of our relationship we would send over some “luxury items” (car magazines, baby wipes, silly string, etc.) an …
Inbound Marketing: Short-term vs Long-term Success
by Scott Sullivan on Thu, Jan 23, 2014 @ 10:50
It's easy to see how inbound marketing tools like social media marketing and search engine optimization are valuable for B2C businesses, since most consumers turn to those avenues when researching companies. B2B marketers, especially in detail-oriented industries like manufacturing, s …