Digital Lead Generation Strategies: Products vs. Services
by Dan Martello on Tue, Mar 31, 2015 @ 09:54
At a recent SyncShow sponsored event, the crowd (and most of the discussion) consisted primarily of manufacturing companies comparing notes around various digital marketing tactics. One of our long standing professional services clients transitioned the somewhat one-sided dialog by as …
How to Transition Website Leads into Sales
by Dan Martello on Tue, Mar 10, 2015 @ 11:09
At a recent SyncShow hosted event, a question arose from the CEO of a manufacturing company in the group who asked, “We are getting a great deal of website leads, but how do we turn them into orders?” This question caused me to reflect on experiences throughout my career in the manufa …
Ways to Reach Potential Customers & Generate Revenue for Distributor-Driven Businesses: Part Three
by Dan Martello on Tue, Jan 20, 2015 @ 08:45
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor-driven company?” In this three-part blog series, we will tackle the answer to this important quest …
Ways to Reach Potential Customers & Generate Revenue for Distributor Driven Businesses: Part Two
by Dan Martello on Tue, Jan 06, 2015 @ 09:00
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor driven company?” In this three part blog series, we will tackle the answer to this important quest …
Can B2B be Successful in Inbound Marketing and Lead Generation?
by Chris Peer on Tue, Dec 16, 2014 @ 12:29
As an inbound marketer, I often get asked if inbound lead generation and lead nurturing works for B2B companies. There seems to be a belief that business-to-business companies fall into a black hole when it comes to marketing and its is simply not true (anymore). In short, the answer …
3 Keys to Converting Traffic into Leads
by Erin Kerrigan on Thu, Nov 27, 2014 @ 08:00
When we start inbound marketing with a new client, it’s really common to hear concerns about what’s going to drive leads for their business. The truth is, each and every business is different – and should be treated that way. But, there are most definitely some common principles that …
What is the Concept of Drip Marketing All About?
by Chris Peer on Thu, Nov 06, 2014 @ 09:30
Drip Marketing is the concept of touching a consumer multiple times over a defined period of time to ensure your brand message stays relevant with a consumer, increasing the chances of closing a sale. Drip Marketing is not Lead Nurturing, but they share very similar tactics. So what a …