How Manufacturers Can Leverage the B2B Customer Journey
by Chris Peer on Thu, Jun 11, 2015 @ 10:00
Industrial buyers are making informed decisions faster than ever. Online research, and increasingly, AI-powered tools--allow buyers and engineers to compare products, pricing, and suppliers nationwide in minutes. Recent studies show that more than 90% of industrial buyers conduct onli …
Closing Right Out of a Sale: Missed Opportunities
by Chris Peer on Tue, Jun 09, 2015 @ 10:09
Over the past 14 years I have worked with about a hundred different manufacturing companies on their sales and marketing. Over these years, sales and marketing has changed dramatically and it is still changing at a magnificent pace. Keeping on top of it all is our job at SyncShow. Mor …
A Conversation In Manufacturing: Part 1
by Chris Peer on Tue, Apr 21, 2015 @ 10:30
Last week I was talking with the Vice President of Sales at a manufacturing company about his challenges in geographic expansion and new business revenue growth. It was a conversation I am deeply familiar with as I talk to dozens if not hundreds of manufacturing leaders each year. Man …
Digital Lead Generation Strategies: Products vs. Services
by Chris Peer on Tue, Mar 31, 2015 @ 09:54
At a recent SyncShow sponsored event, the crowd (and most of the discussion) consisted primarily of manufacturing companies comparing notes around various digital marketing tactics. One of our long standing professional services clients transitioned the somewhat one-sided dialog by as …
How to Transition Website Leads into Sales
by Chris Peer on Tue, Mar 10, 2015 @ 11:09
At a recent SyncShow hosted event, a question arose from the CEO of a manufacturing company in the group who asked, “We are getting a great deal of website leads, but how do we turn them into orders?” This question caused me to reflect on experiences throughout my career in the manufa …
Ways to Reach Potential Customers & Generate Revenue for Distributor-Driven Businesses: Part Three
by Chris Peer on Tue, Jan 20, 2015 @ 08:45
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor-driven company?” In this three-part blog series, we will tackle the answer to this important quest …
Ways to Reach Potential Customers & Generate Revenue for Distributor Driven Businesses: Part Two
by Chris Peer on Tue, Jan 06, 2015 @ 09:00
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor driven company?” In this three part blog series, we will tackle the answer to this important quest …