4 Ideas for Going Digital at Your Next Trade Show or Convention
by Nikki Tofalo on Thu, Oct 09, 2014 @ 08:00
Trade shows and conventions still play a big role in a lot of industries, particularly in B2B markets such as manufacturing, construction, and technology. One of the top trade shows in America is the International CES in Las Vegas. The total number of attendees equals around 101,600 a …
8 Fool-Proof Ingredients for Your Landing Page
by Ashley Wilkinson on Thu, Jul 31, 2014 @ 08:00
Four seconds is all it takes. Just four seconds to grab or lose your market’s attention. Some excellent businesses have horrible websites that are badly designed, unorganized, difficult to navigate and just not user friendly. Ultimately, the goal of any website is communication. Every …
Marketing Automation & CRM: A Match Made in Heaven
by Lauren Bolmeyer on Thu, Jul 10, 2014 @ 08:00
Are all of your business processes aligned seamlessly? What about your software programs? When it comes to different software platforms, we think two that you shouldn’t go without are: a marketing automation platform and a Customer Relationship Management (CRM) system. There are many …
When Sales Leads are Not Enough: A Digital Marketing Story
by Chris Peer on Thu, Jun 19, 2014 @ 07:30
When Sales Leads Don’t Turn Into Sales This is a story about Jim, president of a manufacturing company. He has a strong business with annual revenues at about $30 million. Marketing his company and products has never been top of mind for Jim. He had a small brochure style website for …
Use Inbound Marketing To Get Sales Talking To More People
by Chris Peer on Wed, Mar 26, 2014 @ 09:59
Word of mouth is often what prompts people to make a purchasing decision quickly. Business face-to-face personal communication is now replaced through phone calls, video calls, social media, email, and live chat. With all of these communication options, it is easier than ever to keep …
Integrating CRM & Marketing Automation for More & Better Leads
by Chris Peer on Thu, Mar 20, 2014 @ 09:49
Today, Syncshow is featuring a second guest post in a series on CRM from one of our partners, InfoGrow. Bob Sullivan offers great insight on how having a CRM system will make your team more effective and more profitable. As a company that runs results-focused lead generation campaigns …
How to Measure the Profitability of Google AdWords
by Chris Peer on Thu, Mar 06, 2014 @ 11:26
If you are using Google AdWords as part of your lead generation efforts, it’s important to figure out what is working and how much each of these leads are costing you. Figuring out the return on investment (ROI) of your AdWords campaign can be tricky. Some business owners and marketin …