Inbound Marketing: Assisted Cold Calls Vs. Old School Cold Calls
by Chris Peer on Thu, Feb 27, 2014 @ 12:50
For all of you diehard Inbound Marketing purists, you may find issue with this article. I am going against the purist grain of my industry’s mantra that “All outbound marketing and sales efforts are dead and a waste of time.” Yes, I am supporting cold calling. Why? Because I believe c …
Are you a Disruptor in your Manufacturing Industry?
by Chris Peer on Tue, Feb 25, 2014 @ 06:25
During the 20th century, the manufacturing industry became the catalyst for the American economy. Manufacturing was instrumental in the creation of the middle class and eventually catapulted into a global economic superpower. The role of manufacturing in the U.S. economy began a susta …
The Secret to Lead Generation for Manufacturers
by Chris Peer on Tue, Feb 18, 2014 @ 08:54
Search engine optimization (SEO) has long been important for getting high rankings in search engines to drive traffic to your website. The truth, however, is that it's no longer as important as it used to be. Today, SEO is more about playing the digital marketing game and being recogn …
Maximizing Lead Generation Potential for Your Website
by Chris Peer on Tue, Feb 11, 2014 @ 09:19
Maximizing Lead Generation Potential for Your Website Most traffic to any website, whether it is a marketing site or a company information site, is generated through three primary sources: Direct traffic: when a person types the website URL into their browser Organic traffic: when a s …
Why Customer Relationship Management (CRM) is a Smart Investment
by Scott Sullivan on Wed, Feb 05, 2014 @ 02:56
Why CRM is a Smart Investment I'm happy to introduce Bob Sullivan, CEO of InfoGrow, to the SyncShow blog. SyncShow strategically leverages partners with complimentary service offerings in efforts to bring measurable results throughout all stages of the sales process. Inbound Marketing …
Why Blogging Doesn't Work for Manufacturers
by Chris Peer on Thu, Jan 30, 2014 @ 09:33
If you're reading this and you're a manufacturer, you may have incorporated a blog as part of your overall marketing efforts. If not, you may have either considered a blog or just ruled out the option altogether. I'm here to say that blogging for manufacturing companies stinks! It's n …
How to Take Charge of Your Lead Generation & Conversion
by Chris Peer on Tue, Jan 07, 2014 @ 03:28
If you are in sales or business development you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time consuming and …