Are You Using Clean Data to Drive Business Decisions?
by Chris Peer on Thu, Aug 04, 2016 @ 04:04
You’ve installed Google Analytics on your website and have begun gathering data on how people are interacting with and using your website. That’s a great first step, but there’s some additional setup work that should be done to ensure you are using clean data, as there are a few thing …
Show Off Your Workplace on Facebook with 360˚ Photos
by Chris Peer on Wed, Jul 27, 2016 @ 12:09
Regardless of what industry you’re in, sharing engaging, unique content about your company is a great way to get the attention of prospective customers and increase your brand awareness. Publishing 360˚ photos of your workplace -- whether it’s a manufacturing facility, an office, a sh …
You’ve Set up a Twitter Handle for Your Business, Now What?
by Chris Peer on Wed, Jul 20, 2016 @ 11:16
Sixty-five percent of businesses in the U.S. use Twitter for marketing. If you’re part of this population, you’ve already created a Twitter account for your company. Setting up a Twitter account is only the beginning of using Twitter for your business and marketing efforts. To create …
Content Is King. . . And So Is LeBron James
by Chris Peer on Thu, Jul 14, 2016 @ 10:23
Back in 2014 I wrote an article that expressed how I’m always trying to convince people that Cleveland really IS a great city and that it’s on the brink of something awesome. Well shoot, I was right. Now, I’d be remiss if I didn’t credit that to the World Champs and our very own King …
Master Manufacturing Sales Process With a Lead Generation Website
by Chris Peer on Wed, Jul 13, 2016 @ 10:24
Is your manufacturing company is still relying on an out-of-date “brochure” type website to showcase its services to prospective customers? If so, then updating your site to focus on lead generation -- and take advantage of a shifting sales process -- could be the best thing your comp …
We Manufacture CLE: JBC Technologies
by Chris Peer on Tue, Jul 12, 2016 @ 05:30
JBC Technologies Provides Die Cutting Solutions to Manufacture Everyday Products Used by Consumers JBC Technologies is the next featured company in the We Manufacture CLE video series. As a great example of an American company utilizing American ingenuity, this company manufactures co …
How Manufacturers Shape Content for Successful Lead Generation
by Chris Peer on Wed, Jul 06, 2016 @ 08:40
The key to any successful digital marketing strategy lies within the content you and your organization are able to create. Your content is a virtual representation of who you are as an organization and should reflect that you are a thought leader in your industry. It’s important to re …