Get The Most Out of Your B2B Website by Using Heatmapping Tools
by Chris Peer on Tue, May 24, 2016 @ 01:32
A couple weeks ago someone on the team showed us a "heatmap" of the newly re-designed homepage. Having never before seen a tool like that in use, I was intrigued by the visuals on the screen: little points of light depicting every click over the past month, bands of rainbow colors sho …
How Manufacturers Use Inbound Marketing for Sales Pipeline Growth
by Chris Peer on Wed, May 18, 2016 @ 06:30
Everyone is familiar with some sort of traditional or digital marketing. Many manufacturers have a marketing manager or person in charge of planning trade shows, posting into social media, and more. But when we talk to industrial B2B companies, we realize that everyone doesn’t know ex …
We Manufacture CLE: Midwest Box Company
by Chris Peer on Tue, May 10, 2016 @ 07:30
Midwest Box Company Manufactures Corrugated Boxes in Cleveland, Ohio The next manufacturer featured in the We Manufacture CLE video series is Midwest Box Company. For over 50 years Midwest Box Company has manufactured corrugated boxes and is now the oldest corrugated sheet plant in Cl …
4 Ways To Implement Successful B2B Inbound Marketing Strategies
by Chris Peer on Tue, May 03, 2016 @ 06:30
One of the struggles many manufacturers face when they implement inbound marketing strategies is producing the amount of content that is needed in order to see the success they expect. Typically the scenario goes as follows: management has signed off on a new initiative and now employ …
Manufacturing Hashtags for Social Media
by Chris Peer on Tue, Apr 26, 2016 @ 10:16
Hashtags are not just for personal social media or B2C brands. B2B companies and manufacturers use hashtags to organize content and target their social posts to specific groups of people. They are a quick way for users to search for industry specific content on social media sites like …
Inbound Marketing: Your Digital Cocktail Party
by Chris Peer on Thu, Apr 21, 2016 @ 03:13
Drawing a comparison between Inbound Marketing and a cocktail party may feel like a great leap, but in reality, they have more in common than at first blush. How much do you dread constantly running into the person that only ever talks about themselves or brags about their accolades i …
We Manufacture CLE: Hickory Harvest Foods, Inc.
by Chris Peer on Tue, Apr 12, 2016 @ 07:30
Hickory Harvest Foods Has Been Satisfying Northeast Ohio Snackers for 3 Generations The next featured company in the We Manufacture CLE series, Hickory Harvest Foods, Inc., has been manufacturing their signature brand of nuts, trail mixes, snacks and confections since 1972.