There Are No Boring Companies...Only Boring Digital Marketers
by Chris Peer on Tue, Jun 28, 2016 @ 01:14
“Content marketing? Thought leadership?” Jack said skeptically during my team’s initial meeting at his office. “That’s fine for companies in exciting industries, but we sell storage tanks. Not really something many people want to read about.”
We Manufacture CLE: Profile Grinding, Inc.
by Chris Peer on Tue, Jun 14, 2016 @ 06:00
Cleveland Innerbelt Bridge Project Profile Grinding, Inc. is the next featured company in the We Manufacture CLE video series. Profile Grinding serves its customer, Trumbull-Great Lakes-Ruhlin, Joint Venture by precision grinding locating pins used in the Cleveland Innerbelt Bridge pr …
Why You're no Longer a B2B Company
by Chris Peer on Wed, Jun 01, 2016 @ 01:47
The future of business depends on humanizing the customer and employee experience—that future is not “B2B” or “B2C.” It’s B2H. Business to Human. People matter more than ever, not just the consumer but the employees as well. An article written by McKinsey & Company on March 2016 e …
Get The Most Out of Your B2B Website by Using Heatmapping Tools
by Chris Peer on Tue, May 24, 2016 @ 01:32
A couple weeks ago someone on the team showed us a "heatmap" of the newly re-designed homepage. Having never before seen a tool like that in use, I was intrigued by the visuals on the screen: little points of light depicting every click over the past month, bands of rainbow colors sho …
How Manufacturers Use Inbound Marketing for Sales Pipeline Growth
by Chris Peer on Wed, May 18, 2016 @ 06:30
Everyone is familiar with some sort of traditional or digital marketing. Many manufacturers have a marketing manager or person in charge of planning trade shows, posting into social media, and more. But when we talk to industrial B2B companies, we realize that everyone doesn’t know ex …
We Manufacture CLE: Midwest Box Company
by Chris Peer on Tue, May 10, 2016 @ 07:30
Midwest Box Company Manufactures Corrugated Boxes in Cleveland, Ohio The next manufacturer featured in the We Manufacture CLE video series is Midwest Box Company. For over 50 years Midwest Box Company has manufactured corrugated boxes and is now the oldest corrugated sheet plant in Cl …
4 Ways To Implement Successful B2B Inbound Marketing Strategies
by Chris Peer on Tue, May 03, 2016 @ 06:30
One of the struggles many manufacturers face when they implement inbound marketing strategies is producing the amount of content that is needed in order to see the success they expect. Typically the scenario goes as follows: management has signed off on a new initiative and now employ …