Manufacturing is Making a Comeback & So is Cleveland
by Chris Peer on Thu, Oct 01, 2015 @ 07:30
It's Time to Celebrate Northeast Ohio's Manufacturers! Northeast Ohio, the place many of us call home, represents one of the largest manufacturing centers in the country. Our manufacturers not only support our economy by creating jobs, but they manufacture the things we come into cont …
3 Content Promotion Tips for Manufacturers
by Chris Peer on Thu, Sep 24, 2015 @ 06:00
The amount of information on the Internet grows larger each day as more and more manufacturing firms implement content marketing strategies. By 2020, it is expected that the amount of information on the web will grow by 500% (The Content Code) - meaning that a lot of content will go u …
4 Content Ideas for Manufacturers
by Chris Peer on Thu, Sep 10, 2015 @ 01:58
Content Marketing World - billed as the largest gathering of content marketers - is happening right now in Cleveland. One thing attendees have heard over and over is how “Content is King.” When it comes to SEO for manufacturers, I couldn’t agree more. After all, how can you expect you …
5 Inbound Marketing Blogs You Should Read
by Chris Peer on Thu, Aug 27, 2015 @ 11:55
The Internet is full of information about content marketing, inbound marketing and lead generation. After all, the definition of content marketing is publishing relevant content that will attract your target audience. It’s no wonder there is a plethora of information out there about i …
6 Best Practices for a Perfect Newsletter
by Chris Peer on Tue, Aug 25, 2015 @ 09:31
Many of our clients distribute monthly or quarterly newsletters to their current customers, prospects, employees, and really anyone else who is interested in learning about their company. We’ve seen our fair share of different types of newsletters; some that need some work, and others …
How to Create A Perfect Landing Page
by Chris Peer on Thu, Aug 13, 2015 @ 04:01
Landing pages are one of the most important aspects of lead generation, however most companies don’t use them to their full potential -- or at all. It’s common to give more attention to the company website. A landing page is critical for your website because it allows for a targeted p …
Design Your Way to More Effective Marketing With Psychology
by Chris Peer on Tue, Aug 04, 2015 @ 02:00
Design and science. In many schools of thought, these are competing ideas: One subjective, the other objective. But when it comes to optimizing your marketing efforts, design can be a science in its own right. Here, we’ll discuss how you can leverage key psychological concepts in mark …