Tips for Understanding Your Website Analytics
by Chris Peer on Thu, Jul 16, 2015 @ 10:37
Analytics is a term that’s being brought up more and more. Analytics can tell which player has the best batting average against right-handed pitchers with runners in scoring position when the temperature is above 85 degrees, or how people are using and interacting with your website. G …
How to Design a Message that Resonates with Your Audience
by Chris Peer on Thu, Jul 09, 2015 @ 11:00
Is your target audience following and engaging with your brand on social media, opening and clicking through your email newsletters, visiting your website frequently, and transforming from a prospect to a customer along the way? Why take the time, effort, and money to create messages …
Trade Show Marketing for Manufacturers
by Chris Peer on Tue, Jul 07, 2015 @ 10:46
When it comes to trade shows for most manufacturers, we’ve more than likely all been there…the annual show is coming up, it's time to scramble to get your booth ready to head to a show that you aren’t quite convinced has any actual ROI for your company. If this sounds too familiar, yo …
Why Manufacturers Need to Rethink Their Marketing Strategy
by Chris Peer on Tue, Jun 30, 2015 @ 08:33
Cold calling is no longer generating any decent sales leads. The last four trade shows we attended delivered zero results. I have a website but I have no idea how it’s performing and I definitely don’t get any leads from it. These are some common difficulties we hear from our manufact …
Manufacturing Content Marketing 101: Quality Over Quantity
by Chris Peer on Thu, Jun 25, 2015 @ 01:09
Digital marketers, and manufacturers who are already using content marketing in their digital marketing strategy, already know that 93% of B2B buyers are using online search to source products and services (via Marketo). What does this mean to you, as the VP of Sales for a manufacturi …
3 Content Marketing Mistakes Manufacturers Make
by Chris Peer on Tue, Jun 23, 2015 @ 10:00
Manufacturing marketing shifted gears in a big way this year, turning its attention towards sales as a primary goal for content marketing. In many cases, there’s a disconnect between what they are doing and what is actually proven to work. Marketing can help you prevail against compet …
5 Benefits of Hiring an Agency to Supplement Your Marketing Team
by Chris Peer on Thu, Jun 18, 2015 @ 10:30
You’ve identified that you need to take your company’s brand awareness and sales to the next level. You start considering the options and begin looking at all of the different avenues to get you there. You do some research and start to hear a lot of buzzwords: inbound marketing, conte …