3 Ways Manufacturers Use Classic Marketing As Digital Marketing
by Chris Peer on Thu, Jul 30, 2015 @ 10:30
When it comes to manufacturing, traditional marketing methods are still very much the norm. Whether it is sending out direct mail of some kind or going to a trade show, manufacturing businesses are typically stuck in ‘old school marketing’ habits. That’s okay - we know that if you sto …
Value Proposition: Your Number One Asset for Manufacturing Growth
by Chris Peer on Tue, Jul 28, 2015 @ 09:24
As an OEM or contract manufacturer, your buyers are demanding high quality, low price, as well as timely delivery. How many times have you garnered new business from a competitor because they couldn’t deliver on one or more of these important pillars? Worse yet, how many times have yo …
Tips for Understanding Your Website Analytics
by Chris Peer on Thu, Jul 16, 2015 @ 10:37
Analytics is a term that’s being brought up more and more. Analytics can tell which player has the best batting average against right-handed pitchers with runners in scoring position when the temperature is above 85 degrees, or how people are using and interacting with your website. G …
Manufacturing Marketing: In House vs. Outsourced Content Creation
by Chris Peer on Tue, Jul 14, 2015 @ 10:00
You know the benefits of content marketing and you’re ready to implement it at your manufacturing company. But, you don’t have a dedicated Content Marketing team in place. So, how are you going to create the content? You have two options:
How to Design a Message that Resonates with Your Audience
by Chris Peer on Thu, Jul 09, 2015 @ 11:00
Is your target audience following and engaging with your brand on social media, opening and clicking through your email newsletters, visiting your website frequently, and transforming from a prospect to a customer along the way? Why take the time, effort, and money to create messages …
Trade Show Marketing for Manufacturers
by Chris Peer on Tue, Jul 07, 2015 @ 10:46
When it comes to trade shows for most manufacturers, we’ve more than likely all been there…the annual show is coming up, it's time to scramble to get your booth ready to head to a show that you aren’t quite convinced has any actual ROI for your company. If this sounds too familiar, yo …
Why Manufacturers Need to Rethink Their Marketing Strategy
by Chris Peer on Tue, Jun 30, 2015 @ 08:33
Cold calling is no longer generating any decent sales leads. The last four trade shows we attended delivered zero results. I have a website but I have no idea how it’s performing and I definitely don’t get any leads from it. These are some common difficulties we hear from our manufact …