How to Generate More Sales from a Small Group of Buyers
by Chris Peer on Thu, Mar 19, 2015 @ 03:37
I frequently hear this from manufacturing executives when discussing their challenges: “I don't need leads, we are a niche manufacturer and we know all of our potential buyers. My problem is that I need help closing more sales with this finite group of buyers.” Successfully penetratin …
Making YouTube Work for Your Business
by Chris Peer on Thu, Mar 12, 2015 @ 08:45
It is no secret that YouTube is the most popular video sharing site online. Some astounding statistics: with more than 1 billion YouTube users, 300 hours of video are uploaded to YouTube every minute, and the number of hours people spend watching on YouTube each month is up 50% year-o …
How to Transition Website Leads into Sales
by Chris Peer on Tue, Mar 10, 2015 @ 11:09
At a recent SyncShow hosted event, a question arose from the CEO of a manufacturing company in the group who asked, “We are getting a great deal of website leads, but how do we turn them into orders?” This question caused me to reflect on experiences throughout my career in the manufa …
The Top 5 Things to Know About Marketing Automation Platforms
by Chris Peer on Thu, Mar 05, 2015 @ 09:15
Are you a Marketing Manager who isn’t currently using a marketing automation platform? As a marketer with years of experience in digital, I know that using the best tools yield the best results. Sure, you can puzzle piece together a digital marketing strategy and the tactical work nee …
Is Marketing Now More Valuable Than Sales to the Manufacturer?
by Chris Peer on Tue, Mar 03, 2015 @ 08:45
I once heard a business owner say that Sales is the lifeblood of a company and Marketing is arts and crafts. As a marketer, this hurt, but to some degree I could not disagree…not until recently. Over the past five years Marketing has drastically changed. The Internet has completely mo …
How to Measure the ROI of Social Media
by Chris Peer on Thu, Feb 26, 2015 @ 11:31
For some time now, you have heard that having a presence on social media is important. However, you’re not really sure why or how to prove it – does this sound like you? If so, then this blog post is for you. Measuring the Return on Investment (ROI) of online marketing activities is c …
5 Habits That are Killing Your Productivity
by Chris Peer on Tue, Feb 24, 2015 @ 10:27
Everyone has habits, but what is it that you do on a daily basis that slows down your productivity? Being aware of these things allows you to avoid these pitfalls and fuel yourself for increased productivity. Creating a not-to-do list may help you focus on tasks that are more importan …