Digital Lead Generation Strategies: Products vs. Services
by Chris Peer on Tue, Mar 31, 2015 @ 09:54
At a recent SyncShow sponsored event, the crowd (and most of the discussion) consisted primarily of manufacturing companies comparing notes around various digital marketing tactics. One of our long standing professional services clients transitioned the somewhat one-sided dialog by as …
5 Ideas for Creating Blog Content for Your Manufacturing Company
by Chris Peer on Thu, Mar 26, 2015 @ 10:53
So, you launched a blog as a marketing initiative and now you have to actually fill it up with content. What a daunting task, right?! You’ve already got enough on your plate dealing with the day-to-day tasks that come along with the job. Adding what might seem like hours on end to wri …
What is Your Unique Value Proposition?
by Chris Peer on Tue, Mar 24, 2015 @ 12:25
Our title of today’s post is perhaps the single most important question that you need to answer to improve marketing and sales success. What is a unique selling proposition (USP)? According to Entrepreneur.com, the definition is: The factor or consideration presented by a seller as th …
How to Generate More Sales from a Small Group of Buyers
by Chris Peer on Thu, Mar 19, 2015 @ 03:37
I frequently hear this from manufacturing executives when discussing their challenges: “I don't need leads, we are a niche manufacturer and we know all of our potential buyers. My problem is that I need help closing more sales with this finite group of buyers.” Successfully penetratin …
Making YouTube Work for Your Business
by Chris Peer on Thu, Mar 12, 2015 @ 08:45
It is no secret that YouTube is the most popular video sharing site online. Some astounding statistics: with more than 1 billion YouTube users, 300 hours of video are uploaded to YouTube every minute, and the number of hours people spend watching on YouTube each month is up 50% year-o …
How to Transition Website Leads into Sales
by Chris Peer on Tue, Mar 10, 2015 @ 11:09
At a recent SyncShow hosted event, a question arose from the CEO of a manufacturing company in the group who asked, “We are getting a great deal of website leads, but how do we turn them into orders?” This question caused me to reflect on experiences throughout my career in the manufa …
The Top 5 Things to Know About Marketing Automation Platforms
by Chris Peer on Thu, Mar 05, 2015 @ 09:15
Are you a Marketing Manager who isn’t currently using a marketing automation platform? As a marketer with years of experience in digital, I know that using the best tools yield the best results. Sure, you can puzzle piece together a digital marketing strategy and the tactical work nee …