Measuring Marketing ROI: Tips for the B2B Marketer
by Chris Peer on Thu, Feb 19, 2015 @ 01:09
We all know that measuring the ROI of our efforts (marketing, sales, capital investments, etc.) is crucial to the success of our business. We understand that putting resources (time or dollars) into something that isn’t supporting the health and growth of the business isn’t worth cont …
3 Ways PPC Complements Inbound Marketing
by Chris Peer on Tue, Feb 10, 2015 @ 08:42
What is Inbound Marketing? HubSpot says that “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound tra …
The Super Bowl & Content Marketing: A Twist on Traditional Ads
by Chris Peer on Thu, Jan 22, 2015 @ 08:45
In my last post, I talked about how content marketing and the city of Cleveland relate. You might have noticed my high hopes for the Cleveland Browns, as they were in 1st place in the AFC North at the time. Sure that hope was short-lived, as the later half of the season was basically …
Ways to Reach Potential Customers & Generate Revenue for Distributor-Driven Businesses: Part Three
by Chris Peer on Tue, Jan 20, 2015 @ 08:45
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor-driven company?” In this three-part blog series, we will tackle the answer to this important quest …
25 Ways to Promote Your Webinar
by Chris Peer on Thu, Jan 15, 2015 @ 12:23
Conducting webinar events is a fantastic, cost-effective way to educate both customers and prospects on your organization’s products and services as well as industry tips, trends and best practices. When done right, webinars add credibility to your organization and can help to positio …
10 Ways to Know You Need a New Website
by Chris Peer on Thu, Jan 08, 2015 @ 01:53
It is becoming more important for businesses to not only have a website, but to have one that works as a marketing tool. In most cases, your website will be a potential customer’s first interaction with you. Your web presence has to be one that reflects accurately who you are, how you …
Ways to Reach Potential Customers & Generate Revenue for Distributor Driven Businesses: Part Two
by Chris Peer on Tue, Jan 06, 2015 @ 09:00
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor driven company?” In this three part blog series, we will tackle the answer to this important quest …