Is Marketing Now More Valuable Than Sales to the Manufacturer?
by Chris Peer on Tue, Mar 03, 2015 @ 08:45
I once heard a business owner say that Sales is the lifeblood of a company and Marketing is arts and crafts. As a marketer, this hurt, but to some degree I could not disagree…not until recently. Over the past five years Marketing has drastically changed. The Internet has completely mo …
How to Measure the ROI of Social Media
by Chris Peer on Thu, Feb 26, 2015 @ 11:31
For some time now, you have heard that having a presence on social media is important. However, you’re not really sure why or how to prove it – does this sound like you? If so, then this blog post is for you. Measuring the Return on Investment (ROI) of online marketing activities is c …
5 Habits That are Killing Your Productivity
by Chris Peer on Tue, Feb 24, 2015 @ 10:27
Everyone has habits, but what is it that you do on a daily basis that slows down your productivity? Being aware of these things allows you to avoid these pitfalls and fuel yourself for increased productivity. Creating a not-to-do list may help you focus on tasks that are more importan …
Measuring Marketing ROI: Tips for the B2B Marketer
by Chris Peer on Thu, Feb 19, 2015 @ 01:09
We all know that measuring the ROI of our efforts (marketing, sales, capital investments, etc.) is crucial to the success of our business. We understand that putting resources (time or dollars) into something that isn’t supporting the health and growth of the business isn’t worth cont …
Perks of Working at an Inbound Marketing Agency: Treadmill Desks
by Chris Peer on Tue, Feb 17, 2015 @ 09:00
If you’ve been to the SyncShow office, you’ve probably seen two things – our fish tank and our treadmill desk. Although we enjoy watching the fish, our treadmill desk is probably the team’s favorite work perk. Every time we use the treadmill, we log how many miles we walked. In 2014, …
3 Ways PPC Complements Inbound Marketing
by Chris Peer on Tue, Feb 10, 2015 @ 08:42
What is Inbound Marketing? HubSpot says that “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound tra …
The Super Bowl & Content Marketing: A Twist on Traditional Ads
by Chris Peer on Thu, Jan 22, 2015 @ 08:45
In my last post, I talked about how content marketing and the city of Cleveland relate. You might have noticed my high hopes for the Cleveland Browns, as they were in 1st place in the AFC North at the time. Sure that hope was short-lived, as the later half of the season was basically …