7 Steps to Help Justify an Inbound Marketing Budget
by Chris Peer on Thu, Apr 16, 2015 @ 11:00
Many of us hate that dreaded situation where you have to walk into your boss’ office and ask for money. The reality is though, if you go in armed with the supporting data to make a strong case, you’re much more likely to get the result you’re looking for. If you can prove the return o …
Why Your Digital Marketing Failed for Your Manufacturing Business
by Chris Peer on Tue, Apr 14, 2015 @ 11:00
As the digital marketing manager for a manufacturing company you have a lot of responsibility on your hands and a management team that is scrutinizing your every move. Proving a return on investment is critical for garnering more funds for the marketing budget and perhaps saving your …
4 Ways to Master Value Engineering for Your Manufacturing Company
by Chris Peer on Tue, Apr 07, 2015 @ 01:57
Value in Engineering Cost Savings in Manufacturing” Lunch n Learn in March. Clark Neft, President of Barth Industries shared invaluable information on how manufacturers can save on costs and add value to client relationships. A key objective for manufacturers is lowering costs while r …
An Expert at Every Desk: Content Marketing & Manufacturing
by Chris Peer on Thu, Apr 02, 2015 @ 01:43
So you’re a manufacturer taking the plunge into business blogging? Congratulations, you’ve taken on a task many are afraid to tackle. It’s not easy to develop a solid business blog from the ground up, but it is valuable – in fact, businesses who don’t have a blog are now in the minori …
Digital Lead Generation Strategies: Products vs. Services
by Chris Peer on Tue, Mar 31, 2015 @ 09:54
At a recent SyncShow sponsored event, the crowd (and most of the discussion) consisted primarily of manufacturing companies comparing notes around various digital marketing tactics. One of our long standing professional services clients transitioned the somewhat one-sided dialog by as …
5 Ideas for Creating Blog Content for Your Manufacturing Company
by Chris Peer on Thu, Mar 26, 2015 @ 10:53
So, you launched a blog as a marketing initiative and now you have to actually fill it up with content. What a daunting task, right?! You’ve already got enough on your plate dealing with the day-to-day tasks that come along with the job. Adding what might seem like hours on end to wri …
What is Your Unique Value Proposition?
by Chris Peer on Tue, Mar 24, 2015 @ 12:25
Our title of today’s post is perhaps the single most important question that you need to answer to improve marketing and sales success. What is a unique selling proposition (USP)? According to Entrepreneur.com, the definition is: The factor or consideration presented by a seller as th …