How to Make the Most of LinkedIn for Manufacturing Marketing
by Chris Peer on Tue, May 26, 2015 @ 03:06
I mentioned in my last blog post that of the 100,000,000 registered LinkedIn members, 6,924 K are in the manufacturing industry. If you’re reading this, hopefully you’re a manufacturer that’s already on LinkedIn. If not, that statistic and the following information should be reason en …
Impact of Google's Mobile Friendly Algorithm
by Chris Peer on Thu, May 21, 2015 @ 08:37
We’re officially one month removed from the launch of Google’s mobile-friendly algorithm, so now's a good time to take a step back and see the impact it’s had thus far. Since Google made a point of alerting webmasters about issues with their sites mobile-friendliness, and even confirm …
4 Effective LinkedIn Methods To Expand Your Network
by Chris Peer on Thu, May 14, 2015 @ 01:26
LinkedIn can be one of the most effective social media networks for marketers, but not everyone knows exactly how to use it effectively. To be honest, it boils down to one simple thing: Your Network. You can add all the content you want, but if you are not also actively trying to buil …
4 Manufacturing Marketing Trends in 2015
by Chris Peer on Tue, May 12, 2015 @ 04:10
1. Blogging As a manufacturing company, you are the expert and thought leader about your products, so why not share this knowledge within your industry? While blogging isn’t new for 2015, it’s becoming increasingly important for manufacturing companies to get into this space. If you a …
Smarketing: What is it & How Can I Make it Work for my Business?
by Chris Peer on Thu, May 07, 2015 @ 02:09
We are often taught that sales and marketing are two completely different business entities that work beside one another rather than together. Marketing has been stereotyped as a bunch of creatives who focus solely on developing witty catchphrases and advertisements, while not caring …
8 Things Manufacturers Should NOT Do on Social Media
by Chris Peer on Tue, May 05, 2015 @ 09:34
Social media may be unknown territory to those in the industrial space. Integrating social media into a marketing plan poses many unique challenges but also immense opportunities. Whether choosing to handle social media in-house or hiring an outside agency to take control, it is imper …
Don’t Forget These 3 Stakeholders When Going Digital
by Chris Peer on Thu, Apr 30, 2015 @ 10:30
Diving into a digital campaign is a huge undertaking for any marketing team. Not only does the campaign need to be focused and strategic in order to drive the results needed to prove return on investment, but team members also have to be ready to take on the tactical to-do’s that come …