3 Keys to Converting Traffic into Leads
by Chris Peer on Thu, Nov 27, 2014 @ 08:00
When we start inbound marketing with a new client, it’s really common to hear concerns about what’s going to drive leads for their business. The truth is, each and every business is different – and should be treated that way. But, there are most definitely some common principles that …
How to be a Success with Marketing Automation & Inbound Marketing
by Chris Peer on Tue, Nov 18, 2014 @ 09:00
Inbound marketing and marketing automation go hand-in-hand, but let's first ensure we are defining the differences. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get a prospect’s attention. "Inbound marketing earns t …
A Lesson in Content Marketing from the City of Cleveland
by Chris Peer on Thu, Nov 13, 2014 @ 09:00
Every quarter, we sit down with our clients and rethink our strategies – we take a look at what kind of content is working for them, and in what channels. Whether it is email marketing or social media, it always comes back to one thing: content. Now, being the “all things Cleveland” e …
Do You Have a Website Update Plan?
by Chris Peer on Wed, Nov 12, 2014 @ 09:25
Over the last month, users of Drupal CMS have had their update plans shaken. Some have marked the latest security update for Drupal as a learning experience for the Drupal community, but even more than that, it is a general reminder to anyone that owns or maintains websites. Whether f …
What is the Concept of Drip Marketing All About?
by Chris Peer on Thu, Nov 06, 2014 @ 09:30
Drip Marketing is the concept of touching a consumer multiple times over a defined period of time to ensure your brand message stays relevant with a consumer, increasing the chances of closing a sale. Drip Marketing is not Lead Nurturing, but they share very similar tactics. So what a …
9 Reasons Why You Should Be Guest Blogging
by Chris Peer on Thu, Oct 30, 2014 @ 09:00
As a blogger, you may think that your primary and only focus should be creating compelling and unique content for your own blog. Have you ever considered shifting some of that focus to developing guest posts for other blogs in your niche and/or industry? Believe it or not, some statis …
A Marketing Lesson From Canada
by Chris Peer on Thu, Oct 23, 2014 @ 08:30
Having just returned from Toronto, Ontario, it struck me how ethnically diverse the Toronto area is compared to many other cities in the United States. I’ve lived in suburbs across the USA, including Dallas, Cleveland, Washington D.C. and New York. I have been fortunate enough to trav …