How to Plan Your 2015 Content Calendar for Manufacturing
by Chris Peer on Thu, Dec 11, 2014 @ 08:57
As the end of 2014 approaches, it’s time to start mapping out your content strategy for 2015. I know first-hand that it is difficult to plan when you are also trying to wrap up the year. Before you know it, it’s National Manufacturing Day (more on that, below) and you are scrambling t …
How to Identify Qualified B2B Inbound Marketing Leads
by Chris Peer on Tue, Dec 09, 2014 @ 09:30
Inbound marketing is really just a cool name for “pre-sales”. Today, B2B marketing teams can prove their ROI and have taken on some of the salesperson’s role when it comes to lead generation and lead nurturing, leaving sales teams more time to build human-to-human relationships and cl …
6 Elements of a Standout Website
by Chris Peer on Thu, Dec 04, 2014 @ 09:00
I started my Graphic Design degree in 2011 at Full Sail University, and although I am no expert, I find myself looking at and analyzing websites. Lately there have been numerous websites that I find distracting because they are lacking some of the bare minimums that make a website sta …
Is Email Marketing Going Out of Style?
by Chris Peer on Tue, Dec 02, 2014 @ 09:53
Are you experiencing low open and click-through rates on your email marketing? Email marketing is still a highly relevant way to reach your consumers, however, finding the perfect mix of timing and messaging is often difficult. One question we ask companies with struggling email marke …
3 Keys to Converting Traffic into Leads
by Chris Peer on Thu, Nov 27, 2014 @ 08:00
When we start inbound marketing with a new client, it’s really common to hear concerns about what’s going to drive leads for their business. The truth is, each and every business is different – and should be treated that way. But, there are most definitely some common principles that …
5 Interpersonal Communication Skills to Remember
by Chris Peer on Thu, Nov 20, 2014 @ 09:00
Last week, my co-worker Lauren and I attended Bruce Hendrick’s Building Trust Through Improved Interpersonal Communication Workshop in Wooster, Ohio. Prior to the class, I was apprehensive and not sure what to expect. Twenty minutes into the first session I was already feeling more co …
How to be a Success with Marketing Automation & Inbound Marketing
by Chris Peer on Tue, Nov 18, 2014 @ 09:00
Inbound marketing and marketing automation go hand-in-hand, but let's first ensure we are defining the differences. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get a prospect’s attention. "Inbound marketing earns t …