3 Tips for Interviewing and Hiring in Inbound Marketing
by Chris Peer on Thu, Oct 16, 2014 @ 09:00
Working for a growing Inbound Marketing agency often means wearing many hats. Aside from my day-to-day responsibilities as an Account Manager working to bring successful digital marketing strategies to my clients’ overall business, I’ve been spending some of my working hours to help w …
4 Ideas for Going Digital at Your Next Trade Show or Convention
by Chris Peer on Thu, Oct 09, 2014 @ 08:00
Trade shows and conventions still play a big role in a lot of industries, particularly in B2B markets such as manufacturing, construction, and technology. One of the top trade shows in America is the International CES in Las Vegas. The total number of attendees equals around 101,600 a …
5 Marketing Questions Answered by a Local Manufacturing President
by Chris Peer on Thu, Oct 02, 2014 @ 08:43
This week I had the opportunity to interview a local leader of a prominent manufacturing company. Mr. Eddie Wilkinson is the President of Bendix Spicer Foundation Brake Company (BSFB), located in Elyria, OH. BSFB offers a single, complete source for OEM brake system design, manufactur …
Key HubSpot Features You Could Be Missing Out On
by Chris Peer on Thu, Sep 11, 2014 @ 08:30
HubSpot is a very well known player in the marketing automation software world. There are three different levels: Basic, Professional and Enterprise. Each level has its own bells and whistles, with the Basic account being, well, the most basic. Depending on your business and/or what y …
Drupal Rules: My New Drupal Best Friend
by Chris Peer on Thu, Sep 04, 2014 @ 08:30
Not too long ago I heard a Drupalista speak of how long it takes to learn Drupal. He said it took four to five years. I found this to be true so far. I am approaching two years of developing in Drupal. It seems to me that the learning curve is more steep than flat. I think I hit a lea …
10 Tips for How to Make Email Marketing Work for Your Company
by Chris Peer on Thu, Aug 28, 2014 @ 11:03
Some people may think that email marketing is a tactic that has become dated and obsolete in the world of social media and increasingly intelligent spam filters. However, email marketing is still an important and vital part of any digital marketing plan and should be incorporated into …
How to Engage B2B Customers Online
by Chris Peer on Thu, Aug 14, 2014 @ 09:07
The term content marketing has spread like wildfire over the last few years. As a blogger working in the space for the last 5 years, I see it as an amazing validator for what I do for a living, but also as a huge pain in my side. The problem with content generation growing at such a r …