The Secret to Lead Generation for Manufacturers
by Chris Peer on Tue, Feb 18, 2014 @ 08:54
Search engine optimization (SEO) has long been important for getting high rankings in search engines to drive traffic to your website. The truth, however, is that it's no longer as important as it used to be. Today, SEO is more about playing the digital marketing game and being recogn …
Why Your eCommerce Product Photography is Killing Your Sales
by Chris Peer on Thu, Feb 13, 2014 @ 10:23
If you own a brick and mortar retail store, what items do you place in the storefront? You don’t just throw anything up there and hope that people are happy with it. You hand select the products and arrange them so that they attract and entice people to continue into a buying process …
Maximizing Lead Generation Potential for Your Website
by Chris Peer on Tue, Feb 11, 2014 @ 09:19
Maximizing Lead Generation Potential for Your Website Most traffic to any website, whether it is a marketing site or a company information site, is generated through three primary sources: Direct traffic: when a person types the website URL into their browser Organic traffic: when a s …
eCommerce Development: Tackle it In-House or Outsource?
by Chris Peer on Thu, Feb 06, 2014 @ 03:33
As the Internet continues to develop and change, eCommerce is taking on a life of it’s own. Consumers are presented with new shopping opportunities everyday. Even in the manufacturing industry, consumers are shopping, researching and educating themselves online – and they’ve been doin …
Why Customer Relationship Management (CRM) is a Smart Investment
by Chris Peer on Wed, Feb 05, 2014 @ 02:56
Why CRM is a Smart Investment I'm happy to introduce Bob Sullivan, CEO of InfoGrow, to the SyncShow blog. SyncShow strategically leverages partners with complimentary service offerings in efforts to bring measurable results throughout all stages of the sales process. Inbound Marketing …
Inbound Marketing & New Websites: Do They Go Hand-in-Hand?
by Chris Peer on Tue, Feb 04, 2014 @ 03:53
Inbound marketing is becoming an essential process for online businesses and traditional manufacturing companies with websites. It's a revolutionary way of building customer relationships by combining information, engagement and marketing without spending as much money as traditional …
Why Blogging Doesn't Work for Manufacturers
by Chris Peer on Thu, Jan 30, 2014 @ 09:33
If you're reading this and you're a manufacturer, you may have incorporated a blog as part of your overall marketing efforts. If not, you may have either considered a blog or just ruled out the option altogether. I'm here to say that blogging for manufacturing companies stinks! It's n …