Are you a Disruptor in your Manufacturing Industry?
by Chris Peer on Tue, Feb 25, 2014 @ 06:25
During the 20th century, the manufacturing industry became the catalyst for the American economy. Manufacturing was instrumental in the creation of the middle class and eventually catapulted into a global economic superpower. The role of manufacturing in the U.S. economy began a susta …
5 Common Pitfalls of eCommerce Conversion Strategies
by Chris Peer on Thu, Feb 20, 2014 @ 02:28
Once you have qualified traffic to your site, you need to start focusing on converting those shoppers into buyers. There are many reasons why a shopper leaves your website without converting. In this case, the term “converting” could mean making a purchase or filling out a contact for …
The Secret to Lead Generation for Manufacturers
by Chris Peer on Tue, Feb 18, 2014 @ 08:54
Search engine optimization (SEO) has long been important for getting high rankings in search engines to drive traffic to your website. The truth, however, is that it's no longer as important as it used to be. Today, SEO is more about playing the digital marketing game and being recogn …
Why Your eCommerce Product Photography is Killing Your Sales
by Chris Peer on Thu, Feb 13, 2014 @ 10:23
If you own a brick and mortar retail store, what items do you place in the storefront? You don’t just throw anything up there and hope that people are happy with it. You hand select the products and arrange them so that they attract and entice people to continue into a buying process …
Maximizing Lead Generation Potential for Your Website
by Chris Peer on Tue, Feb 11, 2014 @ 09:19
Maximizing Lead Generation Potential for Your Website Most traffic to any website, whether it is a marketing site or a company information site, is generated through three primary sources: Direct traffic: when a person types the website URL into their browser Organic traffic: when a s …
eCommerce Development: Tackle it In-House or Outsource?
by Chris Peer on Thu, Feb 06, 2014 @ 03:33
As the Internet continues to develop and change, eCommerce is taking on a life of it’s own. Consumers are presented with new shopping opportunities everyday. Even in the manufacturing industry, consumers are shopping, researching and educating themselves online – and they’ve been doin …
Why Customer Relationship Management (CRM) is a Smart Investment
by Chris Peer on Wed, Feb 05, 2014 @ 02:56
Why CRM is a Smart Investment I'm happy to introduce Bob Sullivan, CEO of InfoGrow, to the SyncShow blog. SyncShow strategically leverages partners with complimentary service offerings in efforts to bring measurable results throughout all stages of the sales process. Inbound Marketing …