Runaway Shopping Carts: eCommerce Cart Abandonment Strategies
by Chris Peer on Mon, Jun 17, 2013 @ 08:30
eCommerce Cart Abandonment Strategies Your eCommerce Shopping Cart Abandonment Rate Is SO High, But What Are You Doing To Fix It? There is likely a sign in the parking lot outside your local grocery store that says that they are not responsible for damage done to your car by runaway s …
Best Practices for Handling Negativity in Social Media
by Chris Peer on Thu, May 23, 2013 @ 01:00
How do you handle Negativity in Social Media? Social media allows people to connect, interact and share online. It provides a great way to engage with a community of followers, customers and potential customers. A company’s social media presence contributes to how they are perceived i …
(PDF) Back to Basics: Facebook’s EdgeRank Algorithm for SEO
by Chris Peer on Mon, May 20, 2013 @ 01:30
Facebook is a relatively simple social media platform for personal and business use. Since most people have a personal profile, they know how to create a post, check their News Feed, or comment on a picture; however, this is not enough for effective business use. Facebook business pag …
Anatomy of a Perfect Blog Post to Kick Off Your Inbound Marketing
by Chris Peer on Fri, May 17, 2013 @ 01:35
Anatomy of a Perfect Blog Post to Kick-Start Your Inbound Marketing Blogging is growing popularity and impact every day. The impact it can have on website traffic, leads and sales is well documented. Blogging can't be beat as a great way to create content to enhance the SEO value of y …
(Quick How-To) eCommerce: Pricing vs Profit, Win The Price War
by Chris Peer on Thu, May 16, 2013 @ 09:00
eCommerce: Pricing vs Profit, Winning the Price War So how do you make profits in eCommerce when your competition is selling the same product at or below acceptable profit margins? Many etailers sell products manufactured by third parties and are faced with a difficult dilemma when it …
Back To Basics: Top Drupal Modules for Web Development
by Chris Peer on Thu, May 09, 2013 @ 03:21
One of the things I like about the Drupal platform is the extensive availability of modules. If you have a function that the core does not handle, chances are that someone in the community has needed it and written a module for it. Another thing I like about Drupal is the community. M …
Inbound Marketing: How To Write Content When You Don’t Know How
by Chris Peer on Thu, Apr 25, 2013 @ 03:03
If you’re looking to start a blog or have an opportunity to start writing for your company’s existing blog, but you aren’t a writer by trade, it can be a daunting task to overcome. So often I hear from clients that they don’t know where to begin on content creation for their business. …