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Anastasia Maikranz

Posts by Anastasia Maikranz

The New Marketing Metrics B2B Manufacturers Need To Stay Competitive

by Anastasia Maikranz on Fri, Dec 12, 2025 @ 02:25

Person looking at Marketing metrics on Computer

New rules for measuring your marketing performance. Most B2B companies are still reporting on metrics designed for a world where buyers discovered brands through predictable search results and linear website paths. That world no longer exists. AI-powered search features, AI Overviews, …

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Topics: B2B Marketing Marketing Strategy

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