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Anastasia Maikranz

Anastasia Maikranz

Ana manages a portfolio of clients and leads a team of SyncShow employees to ensure marketing strategies drive strong performance and long-term retention. She partners closely with clients to develop ROI-focused strategies informed by data, automation, and deep experience delivering measurable results.

Posts by Anastasia Maikranz

Paid Ads Have Changed. Here’s What That Means for Marketing & Sales

by Anastasia Maikranz on Tue, Mar 24, 2026 @ 03:39

Marketing dashboard with various charts and graphs appear on a tablet with a blurred coffee cup in the background.

Paid search used to reward marketers who carefully controlled every detail of a campaign: choosing which keywords triggered ads, filtering out irrelevant searches, and constantly adjusting bids. Humans controlled most of the steering.

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Topics: Marketing Automation PPC Marketing and Sales Alignment Marketing Trends Lead Quality

The New Marketing Metrics B2B Manufacturers Need To Stay Competitive

by Anastasia Maikranz on Fri, Dec 12, 2025 @ 02:25

Person looking at Marketing metrics on Computer

New rules for measuring your marketing performance. Most B2B companies are still reporting on metrics designed for a world where buyers discovered brands through predictable search results and linear website paths. That world no longer exists. AI-powered search features, AI Overviews, …

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Topics: B2B Marketing Marketing Strategy

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