Educating Young Digital Marketers for the Future
by Chris Peer on Thu, Oct 27, 2016 @ 08:57
As a 22-year-old in the digital marketing world, I found it extremely difficult to find a job right out of college. In a world that’s changing every day, it’s difficult to keep up—yes, even for recent college grads. It’s even more difficult to keep up when you have little experience. …
Five Must-Dos When Sending a Newsletter to Prospects
by Chris Peer on Tue, Oct 25, 2016 @ 02:27
Many companies send out a monthly newsletter to their entire database, which can consist of current customers, prospects, vendors, blog subscribers, friends and family. An important part of inbound marketing for manufacturers is establishing lead-nurturing email campaigns for prospect …
Google’s Mobile Interstitial Penalty: What You Need to Know
by Chris Peer on Thu, Oct 20, 2016 @ 07:40
It’s not often that Google announces a search engine penalty ahead of time, but when they do, you can bet it will make waves. That being said, about a month ago Google announced they will launch an “Intrusive Mobile Interstitial Penalty” on January 10, 2017, that will push pages conta …
How to Use Social Media Tools in Manufacturing
by Chris Peer on Mon, Oct 17, 2016 @ 11:34
Manufacturing is all around us and our B2B manufacturing clients are starting to embrace all that inbound marketing has to offer. A huge part of inbound marketing is creating a social presence online while generating leads. And a key part of creating influence online is utilizing tool …
We Manufacture CLE: Custom Rubber Corporation
by Chris Peer on Tue, Oct 11, 2016 @ 06:03
Custom Rubber Corporation is located in Cleveland because Northeast Ohio is the Rubber Capital of the World. Located on East 55th Street in Cleveland, Custom Rubber Corp. is a contract manufacturer for molded rubber products.
Manufacturing Firms Need to Fuse Digital & Traditional Marketing
by Chris Peer on Thu, Oct 06, 2016 @ 07:17
The word integration is frequently used in the industrial world. However, integration regarding digital and traditional marketing strategies is often overlooked. A common worry voiced by those in the industrial space references how “adopting a digital marketing strategy will require t …
Cleveland Celebrates Manufacturing Day 2016
by Chris Peer on Mon, Oct 03, 2016 @ 07:28
With Manufacturing Day 2016 right around the corner on Friday, October 7, we want to take a few moments to celebrate the one-year anniversary of We Manufacture CLE! We Manufacture CLE is an awareness program that spotlights the manufacturers who create quality jobs and impact the indu …