7 Common Email Marketing Mistakes in the Professional Services Industry and How to Avoid Them
by Chris Peer on Fri, Oct 19, 2018 @ 08:45
Email marketing is one of the most proven initiatives in the digital marketing landscape. It’s a great way for professional services firms to share thought-provoking content as well as demonstrate and validate their expertise in certain subject areas.
Why B2B Companies Should Invest in Their Digital Assets Now
by Chris Peer on Thu, Sep 27, 2018 @ 02:14
Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees, and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.
Why Marketing During High Growth Periods Is More Important Than Ever
by Jane Peer on Wed, Aug 08, 2018 @ 10:14
According to the National Association of Manufacturers 2018 Second Quarter Manufacturers’ Outlook Survey, more than 95% (an all-time high) of manufacturers expect to experience highly elevated levels of activity, including an increase in sales.
2018 Inc. Best Workplaces: SyncShow
by Chris Peer on Wed, May 30, 2018 @ 10:00
Wow! What a great honor to be named one of the recipients of Inc. magazine’s Best Workplaces award. To be recognized on a national level for being a great place to work has me in a state of awe.
12 B2B Lead Generation Tactics to Improve Conversion Rates and Grow Revenue
by Chris Peer on Fri, May 04, 2018 @ 11:34
How do B2B companies plan to generate more leads and grow revenue now and in the year 2020? That was the topic of recent discussion at Cleveland State University’s Afternoons at Ahuja panel discussion, which we attended. Topics discussed included:
Northeast Ohio Regional Manufacturing Survey Reveals an Expanding Industry
by SyncShow on Tue, Mar 27, 2018 @ 09:36
The results are in! The 2018 Northeast Ohio Regional Manufacturing Survey recently revealed its findings and showed that the region’s manufacturing industry is booming. More than 400 companies representing 76,000 Ohio manufacturing workers were surveyed, and of those surveyed, about 8 …
How Much Should Manufacturers Spend on Marketing?
by Chris Peer on Fri, Nov 17, 2017 @ 11:55
As the owner of a marketing firm that specializes in growing manufacturing companies, I often get asked, “How much should my manufacturing firm spend on marketing?” My typical response is, “Well, it depends.” As you can imagine, this isn’t the answer most people are looking for. The c …