Measuring Marketing ROI: Tips for the B2B Marketer
by Erin Kerrigan on Thu, Feb 19, 2015 @ 01:09
We all know that measuring the ROI of our efforts (marketing, sales, capital investments, etc.) is crucial to the success of our business. We understand that putting resources (time or dollars) into something that isn’t supporting the health and growth of the business isn’t worth cont …
Perks of Working at an Inbound Marketing Agency: Treadmill Desks
by Danielle Ellerhorst on Tue, Feb 17, 2015 @ 09:00
If you’ve been to the SyncShow office, you’ve probably seen two things – our fish tank and our treadmill desk. Although we enjoy watching the fish, our treadmill desk is probably the team’s favorite work perk. Every time we use the treadmill, we log how many miles we walked. In 2014, …
6 Must-Knows to Become an iMovie Expert
by Guest Blogger on Thu, Feb 12, 2015 @ 09:08
The visual age is upon us. Society is rapidly converting from verbal and written communication to visual platforms. Whether this conversion is a result of an increasingly lazy society or simply the lack of time to process lengthy articles, people are more apt to watch a video because …
3 Ways PPC Complements Inbound Marketing
by Jim Rosol on Tue, Feb 10, 2015 @ 08:42
What is Inbound Marketing? HubSpot says that “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound tra …
The Do's and Don’ts of Hashtags
by Guest Blogger on Thu, Feb 05, 2015 @ 10:39
What used to be a pound or telephone button is now a way to communicate across the World Wide Web. We now connect with others searching similar topics through social media via one character, a hashtag. How can a hashtag help my business? There are many ways to apply the hashtag and it …
5 Things You Should Know About Inbound Marketing
by Guest Blogger on Thu, Jan 29, 2015 @ 09:00
Having worked in outbound marketing for two years, my experience at SyncShow has completely opened my eyes to the different facets of marketing and helping businesses to generate customers. It is no easy task to gain customers, but taking an inbound marketing approach can help to make …
SyncShow Inbound Marketing Internship Recap
by Guest Blogger on Tue, Jan 27, 2015 @ 09:00
Throughout December 2014 and January 2015, we were excited to welcome our first inbound marketing Interns to SyncShow. Below, each Intern shares a recap of their time at SyncShow. Over the next few weeks, we’ll also be posting blog posts from each of them, so stay tuned!