How to Get Buy-in For a Company CRM System
by Guest Blogger on Tue, Jan 13, 2015 @ 08:45
Today, we feature a guest blog from Bob Sullivan of InfoGrow Corp. InfoGrow works with companies to accelerate sales and marketing effectiveness by helping to integrate customer relationship management (CRM) and marketing automation systems. How Does One Best Evaluate and/or Justify a …
10 Ways to Know You Need a New Website
by Jenn DePiero on Thu, Jan 08, 2015 @ 01:53
It is becoming more important for businesses to not only have a website, but to have one that works as a marketing tool. In most cases, your website will be a potential customer’s first interaction with you. Your web presence has to be one that reflects accurately who you are, how you …
Ways to Reach Potential Customers & Generate Revenue for Distributor Driven Businesses: Part Two
by Dan Martello on Tue, Jan 06, 2015 @ 09:00
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor driven company?” In this three part blog series, we will tackle the answer to this important quest …
Ways to Reach Potential Customers & Generate Revenue for Distributor Driven Businesses: Part One
by Dan Martello on Tue, Dec 23, 2014 @ 08:45
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor-driven company?” In this three part blog series, we will tackle the answer to this important quest …
Highlights from HubSpot’s November 2014 Product Update
by Nadine Nocero-Tye on Thu, Dec 18, 2014 @ 09:00
Whenever HubSpot does a product update, they really do it right. November’s update to the system for content managers was no exception. While there were several new features rolled out last month, there are a standout two that have impacted the way I’ve been doing business for my clie …
Can B2B be Successful in Inbound Marketing and Lead Generation?
by Chris Peer on Tue, Dec 16, 2014 @ 12:29
As an inbound marketer, I often get asked if inbound lead generation and lead nurturing works for B2B companies. There seems to be a belief that business-to-business companies fall into a black hole when it comes to marketing and its is simply not true (anymore). In short, the answer …
How to Plan Your 2015 Content Calendar for Manufacturing
by Nikki Tofalo on Thu, Dec 11, 2014 @ 08:57
As the end of 2014 approaches, it’s time to start mapping out your content strategy for 2015. I know first-hand that it is difficult to plan when you are also trying to wrap up the year. Before you know it, it’s National Manufacturing Day (more on that, below) and you are scrambling t …