Hiring the Perfect Salesman (He (or She) Does Exist)
by SyncShow on Tue, May 19, 2015 @ 02:44
Imagine your recruiter calling to advise you that he (or she) has found the “perfect salesman” for your team. This candidate has prospects around the globe, rarely sleeps, and is continuously delivering your value proposition exactly as intended. This sales rep doesn’t require vacatio …
4 Effective LinkedIn Methods To Expand Your Network
by Chris Peer on Thu, May 14, 2015 @ 01:26
LinkedIn can be one of the most effective social media networks for marketers, but not everyone knows exactly how to use it effectively. To be honest, it boils down to one simple thing: Your Network. You can add all the content you want, but if you are not also actively trying to buil …
4 Manufacturing Marketing Trends in 2015
by Chris Peer on Tue, May 12, 2015 @ 04:10
1. Blogging As a manufacturing company, you are the expert and thought leader about your products, so why not share this knowledge within your industry? While blogging isn’t new for 2015, it’s becoming increasingly important for manufacturing companies to get into this space. If you a …
Smarketing: What is it & How Can I Make it Work for my Business?
by Chris Peer on Thu, May 07, 2015 @ 02:09
We are often taught that sales and marketing are two completely different business entities that work beside one another rather than together. Marketing has been stereotyped as a bunch of creatives who focus solely on developing witty catchphrases and advertisements, while not caring …
8 Things Manufacturers Should NOT Do on Social Media
by Chris Peer on Tue, May 05, 2015 @ 09:34
Social media may be unknown territory to those in the industrial space. Integrating social media into a marketing plan poses many unique challenges but also immense opportunities. Whether choosing to handle social media in-house or hiring an outside agency to take control, it is imper …
Don’t Forget These 3 Stakeholders When Going Digital
by Chris Peer on Thu, Apr 30, 2015 @ 10:30
Diving into a digital campaign is a huge undertaking for any marketing team. Not only does the campaign need to be focused and strategic in order to drive the results needed to prove return on investment, but team members also have to be ready to take on the tactical to-do’s that come …
Why Marketers Should Care About Mobile
by Chris Peer on Thu, Apr 23, 2015 @ 03:07
Years ago, when smart phones were a thing of the future, marketers did not have to worry about mobile marketing. In 2005, the web became a marketer’s dream come true - an interactive, one-to-one heaven, linking shoppers and company’s products through the 24-7 electronic world. Over th …