Why Marketers Should Care About Mobile
by Ashley Wilkinson on Thu, Apr 23, 2015 @ 03:07
Years ago, when smart phones were a thing of the future, marketers did not have to worry about mobile marketing. In 2005, the web became a marketer’s dream come true - an interactive, one-to-one heaven, linking shoppers and company’s products through the 24-7 electronic world. Over th …
A Conversation In Manufacturing: Part 1
by Chris Peer on Tue, Apr 21, 2015 @ 10:30
Last week I was talking with the Vice President of Sales at a manufacturing company about his challenges in geographic expansion and new business revenue growth. It was a conversation I am deeply familiar with as I talk to dozens if not hundreds of manufacturing leaders each year. Man …
7 Steps to Help Justify an Inbound Marketing Budget
by Erin Kerrigan on Thu, Apr 16, 2015 @ 11:00
Many of us hate that dreaded situation where you have to walk into your boss’ office and ask for money. The reality is though, if you go in armed with the supporting data to make a strong case, you’re much more likely to get the result you’re looking for. If you can prove the return o …
Why Your Digital Marketing Failed for Your Manufacturing Business
by Chris Peer on Tue, Apr 14, 2015 @ 11:00
As the digital marketing manager for a manufacturing company you have a lot of responsibility on your hands and a management team that is scrutinizing your every move. Proving a return on investment is critical for garnering more funds for the marketing budget and perhaps saving your …
5 Social Media Mistakes Manufacturers Make
by Danielle Ellerhorst on Thu, Apr 09, 2015 @ 09:07
1. Being Inactive on Social Media Are you a manufacturer that has a website homepage with links to your social media outlets? Are you active on your social media channels? If you answered yes to the first question and no to the second, you could be devaluing your company. Think about …
4 Ways to Master Value Engineering for Your Manufacturing Company
by Rob Zito on Tue, Apr 07, 2015 @ 01:57
Value in Engineering Cost Savings in Manufacturing” Lunch n Learn in March. Clark Neft, President of Barth Industries shared invaluable information on how manufacturers can save on costs and add value to client relationships. A key objective for manufacturers is lowering costs while r …
An Expert at Every Desk: Content Marketing & Manufacturing
by Bethany Jones on Thu, Apr 02, 2015 @ 01:43
So you’re a manufacturer taking the plunge into business blogging? Congratulations, you’ve taken on a task many are afraid to tackle. It’s not easy to develop a solid business blog from the ground up, but it is valuable – in fact, businesses who don’t have a blog are now in the minori …