Why Manufacturers Need to Rethink Their Marketing Strategy
by Chris Peer on Tue, Jun 30, 2015 @ 08:33
Cold calling is no longer generating any decent sales leads. The last four trade shows we attended delivered zero results. I have a website but I have no idea how it’s performing and I definitely don’t get any leads from it. These are some common difficulties we hear from our manufact …
Manufacturing Content Marketing 101: Quality Over Quantity
by Chris Peer on Thu, Jun 25, 2015 @ 01:09
Digital marketers, and manufacturers who are already using content marketing in their digital marketing strategy, already know that 93% of B2B buyers are using online search to source products and services (via Marketo). What does this mean to you, as the VP of Sales for a manufacturi …
3 Content Marketing Mistakes Manufacturers Make
by Chris Peer on Tue, Jun 23, 2015 @ 10:00
Manufacturing marketing shifted gears in a big way this year, turning its attention towards sales as a primary goal for content marketing. In many cases, there’s a disconnect between what they are doing and what is actually proven to work. Marketing can help you prevail against compet …
5 Benefits of Hiring an Agency to Supplement Your Marketing Team
by Chris Peer on Thu, Jun 18, 2015 @ 10:30
You’ve identified that you need to take your company’s brand awareness and sales to the next level. You start considering the options and begin looking at all of the different avenues to get you there. You do some research and start to hear a lot of buzzwords: inbound marketing, conte …
How Manufacturers Can Use Gripping Visuals for Marketing Success
by Chris Peer on Tue, Jun 16, 2015 @ 10:30
Design should be functional, purposeful, and powerful. It’s everywhere and when leveraged appropriately, can help increase brand visibility and provoke action. From simple Call-to-Actions to powerful email templates, strong design can elevate any manufacturer’s marketing campaigns. He …
How Manufacturers Can Leverage the B2B Customer Journey
by Chris Peer on Thu, Jun 11, 2015 @ 10:00
Industrial buyers are making informed decisions faster than ever. Online research, and increasingly, AI-powered tools--allow buyers and engineers to compare products, pricing, and suppliers nationwide in minutes. Recent studies show that more than 90% of industrial buyers conduct onli …
Closing Right Out of a Sale: Missed Opportunities
by Chris Peer on Tue, Jun 09, 2015 @ 10:09
Over the past 14 years I have worked with about a hundred different manufacturing companies on their sales and marketing. Over these years, sales and marketing has changed dramatically and it is still changing at a magnificent pace. Keeping on top of it all is our job at SyncShow. Mor …