A Lesson in Content Marketing from the City of Cleveland
by Lauren Bolmeyer on Thu, Nov 13, 2014 @ 09:00
Every quarter, we sit down with our clients and rethink our strategies – we take a look at what kind of content is working for them, and in what channels. Whether it is email marketing or social media, it always comes back to one thing: content. Now, being the “all things Cleveland” e …
Do You Have a Website Update Plan?
by Harold Knieriem on Wed, Nov 12, 2014 @ 09:25
Over the last month, users of Drupal CMS have had their update plans shaken. Some have marked the latest security update for Drupal as a learning experience for the Drupal community, but even more than that, it is a general reminder to anyone that owns or maintains websites. Whether f …
What is the Concept of Drip Marketing All About?
by Chris Peer on Thu, Nov 06, 2014 @ 09:30
Drip Marketing is the concept of touching a consumer multiple times over a defined period of time to ensure your brand message stays relevant with a consumer, increasing the chances of closing a sale. Drip Marketing is not Lead Nurturing, but they share very similar tactics. So what a …
9 Reasons Why You Should Be Guest Blogging
by Jenn DePiero on Thu, Oct 30, 2014 @ 09:00
As a blogger, you may think that your primary and only focus should be creating compelling and unique content for your own blog. Have you ever considered shifting some of that focus to developing guest posts for other blogs in your niche and/or industry? Believe it or not, some statis …
A Marketing Lesson From Canada
by Chris Peer on Thu, Oct 23, 2014 @ 08:30
Having just returned from Toronto, Ontario, it struck me how ethnically diverse the Toronto area is compared to many other cities in the United States. I’ve lived in suburbs across the USA, including Dallas, Cleveland, Washington D.C. and New York. I have been fortunate enough to trav …
3 Tips for Interviewing and Hiring in Inbound Marketing
by Nadine Nocero-Tye on Thu, Oct 16, 2014 @ 09:00
Working for a growing Inbound Marketing agency often means wearing many hats. Aside from my day-to-day responsibilities as an Account Manager working to bring successful digital marketing strategies to my clients’ overall business, I’ve been spending some of my working hours to help w …
4 Ideas for Going Digital at Your Next Trade Show or Convention
by Nikki Tofalo on Thu, Oct 09, 2014 @ 08:00
Trade shows and conventions still play a big role in a lot of industries, particularly in B2B markets such as manufacturing, construction, and technology. One of the top trade shows in America is the International CES in Las Vegas. The total number of attendees equals around 101,600 a …