Building Brand Loyalty Through Customer Experience Management
by Kasey Doyle on Tue, Dec 10, 2019 @ 09:09
Word of mouth is an incredibly powerful tool when it comes to growing your customer base. In fact, Convince & Convert Consulting found that 83% of Americans are more likely to purchase a product or service from a company if they’ve received a recommendation from a friend or family …
3 Brands That Are Setting the Bar for Customer Experience Strategy
by Allison Thompson on Thu, Dec 05, 2019 @ 11:15
In today’s buying world, whether it be business-to-business (B2B) or business-to-consumer (B2C), customer expectations are changing. Especially in a competitive market, today’s customers are placing more and more importance on how they experience a brand. They desire personalized inte …
Top Marketing Trends Driving Customer Experience in 2020
by Allison Thompson on Fri, Nov 15, 2019 @ 03:01
Interested in finding out how to distance yourself from your competitors? Studies show that companies who prioritize customer experience are outperforming the competition. A recent study by Gartner reveals that over 80% of organizations expect to compete mainly based on customer exper …
How to Create a Robust Content Marketing Strategy for Your Customers
by Jessica Sandoval on Thu, Jun 27, 2019 @ 10:34
If you are at all familiar with content marketing strategy, you have heard time and time again that "content is king." Website visitors, social media followers and email subscribers have no way of understanding your brand or business without content, and that is why it is “king."
7 Key Elements to Build Brand Trust With Marketing Communications
by Chris Peer on Thu, May 30, 2019 @ 10:15
When it comes to your company’s brand, the most important feature to establish is trust. People can fall in and out of love with brands for a myriad of reasons, but trust is a virtue that can endure in perpetuity once locked into place. Potential customers most likely have numerous op …
[Infographic] 5 Benefits of Using Video in your Marketing Strategy
by Allison Thompson & Shelby Black on Thu, Apr 25, 2019 @ 11:57
It’s no secret that video has become a powerful marketing tool, now more than ever. In the fast-paced world we live in, more and more consumers prefer video over other types of content. Wyzowl's 5th Annual State of Video Marketing Survey found that 87% of consumers say they'd like to …
SyncShow Helps Seaman Corporation Reach $100 Million Goal in FiberTite® Sales
by Allison Thompson on Fri, Mar 01, 2019 @ 09:30
Since 1979, FiberTite roofing membranes have demonstrated an unmatched resistance to punctures, tears, UV rays and chemicals when used on a variety of commercial facilities. Manufactured by Seaman Corporation in Wooster, Ohio, FiberTite membranes come in 36 mil, 45 mil and 60 mil weig …