3 Content Marketing Mistakes Manufacturers Make
by Ashley Wilkinson on Tue, Jun 23, 2015 @ 10:00
Manufacturing marketing shifted gears in a big way this year, turning its attention towards sales as a primary goal for content marketing. In many cases, there’s a disconnect between what they are doing and what is actually proven to work. Marketing can help you prevail against compet …
5 Benefits of Hiring an Agency to Supplement Your Marketing Team
by Erin Kerrigan on Thu, Jun 18, 2015 @ 10:30
You’ve identified that you need to take your company’s brand awareness and sales to the next level. You start considering the options and begin looking at all of the different avenues to get you there. You do some research and start to hear a lot of buzzwords: inbound marketing, conte …
How Manufacturers Leverage Behaviors of Modern Industrial Buyers
by Rob Zito on Thu, Jun 11, 2015 @ 10:00
Industrial buyers are now making educated decisions faster than ever with the help of the internet. Yes, the internet can be utilized for more than fantasy football and cat videos. The power of the internet has enabled buyers and engineers to cross reference a number products nationwi …
4 Manufacturing Marketing Trends in 2015
by Lauren Bolmeyer on Tue, May 12, 2015 @ 04:10
1. Blogging As a manufacturing company, you are the expert and thought leader about your products, so why not share this knowledge within your industry? While blogging isn’t new for 2015, it’s becoming increasingly important for manufacturing companies to get into this space. If you a …
Don’t Forget These 3 Stakeholders When Going Digital
by Nadine Nocero-Tye on Thu, Apr 30, 2015 @ 10:30
Diving into a digital campaign is a huge undertaking for any marketing team. Not only does the campaign need to be focused and strategic in order to drive the results needed to prove return on investment, but team members also have to be ready to take on the tactical to-do’s that come …
A Conversation In Manufacturing: Part 1
by Chris Peer on Tue, Apr 21, 2015 @ 10:30
Last week I was talking with the Vice President of Sales at a manufacturing company about his challenges in geographic expansion and new business revenue growth. It was a conversation I am deeply familiar with as I talk to dozens if not hundreds of manufacturing leaders each year. Man …
7 Steps to Help Justify an Inbound Marketing Budget
by Erin Kerrigan on Thu, Apr 16, 2015 @ 11:00
Many of us hate that dreaded situation where you have to walk into your boss’ office and ask for money. The reality is though, if you go in armed with the supporting data to make a strong case, you’re much more likely to get the result you’re looking for. If you can prove the return o …