Why Manufacturers Need to Rethink Their Marketing Strategy
by Chris Peer on Tue, Jun 30, 2015 @ 08:33
Cold calling is no longer generating any decent sales leads. The last four trade shows we attended delivered zero results. I have a website but I have no idea how it’s performing and I definitely don’t get any leads from it. These are some common difficulties we hear from our manufact …
3 Content Marketing Mistakes Manufacturers Make
by Chris Peer on Tue, Jun 23, 2015 @ 10:00
Manufacturing marketing shifted gears in a big way this year, turning its attention towards sales as a primary goal for content marketing. In many cases, there’s a disconnect between what they are doing and what is actually proven to work. Marketing can help you prevail against compet …
5 Benefits of Hiring an Agency to Supplement Your Marketing Team
by Chris Peer on Thu, Jun 18, 2015 @ 10:30
You’ve identified that you need to take your company’s brand awareness and sales to the next level. You start considering the options and begin looking at all of the different avenues to get you there. You do some research and start to hear a lot of buzzwords: inbound marketing, conte …
How Manufacturers Can Leverage the B2B Customer Journey
by Chris Peer on Thu, Jun 11, 2015 @ 10:00
Industrial buyers are making informed decisions faster than ever. Online research, and increasingly, AI-powered tools--allow buyers and engineers to compare products, pricing, and suppliers nationwide in minutes. Recent studies show that more than 90% of industrial buyers conduct onli …
4 Manufacturing Marketing Trends in 2015
by Chris Peer on Tue, May 12, 2015 @ 04:10
1. Blogging As a manufacturing company, you are the expert and thought leader about your products, so why not share this knowledge within your industry? While blogging isn’t new for 2015, it’s becoming increasingly important for manufacturing companies to get into this space. If you a …
Don’t Forget These 3 Stakeholders When Going Digital
by Chris Peer on Thu, Apr 30, 2015 @ 10:30
Diving into a digital campaign is a huge undertaking for any marketing team. Not only does the campaign need to be focused and strategic in order to drive the results needed to prove return on investment, but team members also have to be ready to take on the tactical to-do’s that come …
A Conversation In Manufacturing: Part 1
by Chris Peer on Tue, Apr 21, 2015 @ 10:30
Last week I was talking with the Vice President of Sales at a manufacturing company about his challenges in geographic expansion and new business revenue growth. It was a conversation I am deeply familiar with as I talk to dozens if not hundreds of manufacturing leaders each year. Man …