Inbound Marketing: Your Digital Cocktail Party
by Nadine Nocero-Tye on Thu, Apr 21, 2016 @ 03:13
Drawing a comparison between Inbound Marketing and a cocktail party may feel like a great leap, but in reality, they have more in common than at first blush. How much do you dread constantly running into the person that only ever talks about themselves or brags about their accolades i …
SyncShow Named HubSpot Platinum Certified Agency Partner
by Chris Peer on Thu, Mar 24, 2016 @ 11:40
SyncShow is excited to announce that we have achieved the Platinum tier of HubSpot’s Partner Program. This distinction places SyncShow in the top 2% of over 2,900 HubSpot Agency Partners. The HubSpot Partner Program acknowledges Agency Partners who have not only brought the inbound ma …
Leveraging Employee Advocacy to Build Brand Awareness
by Kasey Doyle on Thu, Mar 03, 2016 @ 10:27
As the Internet becomes more saturated with content, it’s important that companies begin to think of alternative ways to get their messages in front of their target audience. All too often do we see companies fall into a content creation rut - creating great content that doesn’t deliv …
Why You Should Stop Writing Self-Serving B2B Content
by Kasey Doyle on Tue, Feb 02, 2016 @ 08:58
Typically when we consume information on the Internet, we are engaging with content that doesn’t necessarily meet our needs as consumers. We want content that helps us make the best decisions, not something that predominantly talks about the company we are seeking help from. This prob …
AAF-Cleveland Professional Development: “Bloggers & Brands” Recap
by Kristin Magyari on Thu, Jan 21, 2016 @ 07:30
Did you know that over 150 million blogs exist on the internet? Not only do blogs help with the search engine optimization (SEO) component of company websites, but they also create brand awareness. With various content marketing efforts going into every brand’s overall marketing strat …
7 Common Grammar Mistakes to Avoid [Infographic]
by Danielle Ellerhorst on Tue, Dec 01, 2015 @ 09:12
If you’re like me, there’s nothing worse than seeing a spelling, punctuation or grammar mistake in a professional document or email. My major at Ohio University was Journalism, so grammar rules have been ingrained in me.
4 Content Ideas for Manufacturers
by Alan Suchan on Thu, Sep 10, 2015 @ 01:58
Content Marketing World - billed as the largest gathering of content marketers - is happening right now in Cleveland. One thing attendees have heard over and over is how “Content is King.” When it comes to SEO for manufacturers, I couldn’t agree more. After all, how can you expect you …