Paid Ads Have Changed. Here’s What That Means for Marketing & Sales
by Anastasia Maikranz on Tue, Mar 24, 2026 @ 03:39
Paid search used to reward marketers who carefully controlled every detail of a campaign: choosing which keywords triggered ads, filtering out irrelevant searches, and constantly adjusting bids. Humans controlled most of the steering.
Paid Advertising 101: What B2B Leaders Need to Know
by Abigail Louisin on Wed, Mar 18, 2026 @ 12:00
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For many B2B companies, paid advertising is one of the fastest ways to generate new leads. But it’s also one of the most misunderstood parts of marketing.
Your Leads Aren’t the Problem. Your Sales + Marketing System Is
by Abigail Louisin on Tue, Feb 24, 2026 @ 04:19
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If you’re investing in marketing as a B2B manufacturer but not seeing consistent pipeline growth, it’s natural to question lead quality. Sales may say the leads aren’t qualified while marketing may point to increased traffic and form fills. Leadership may wonder why revenue impact fee …
Spotlight: Two Manufacturing Leaders Winning by Building Systems
by Abigail Louisin on Tue, Feb 17, 2026 @ 03:27
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We are proud to congratulate two of our clients — DEM Manufacturing and Royal Chemical — on their recent recognition as Smart Business’ 2026 Evolution of Manufacturing Award nominees. Both organizations exemplify what it means to grow with intention, invest in infrastructure, refine o …
Define Your Ideal Customer Profile for Better Leads, Sales, & Reporting
by Abigail Louisin on Mon, Oct 20, 2025 @ 05:08
Every B2B company wants more leads. But here’s the hard truth: more leads don’t always equal more sales. In fact, chasing lead volume without a clear picture of who your ideal customer is usually results in wasted marketing spend, frustrated sales teams, and confusing reporting that d …
Phygital Marketing in the Industrial Sector: Optimizing ROI by Blending Physical and Digital Strategies
by Chris Peer on Fri, Mar 15, 2024 @ 08:24
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Once upon a time, marketing leaders in the industrial sector relied solely on personal interactions, printed materials, and physical marketing channels to promote products and build brand awareness. Trade shows and exhibitions provided opportunities to demonstrate machinery and techno …
Manufacturing Sales: Then and Now
by Chris Peer on Mon, Nov 06, 2023 @ 11:59
The manufacturing industry in the United States has undergone tremendous change in the last few decades. While automation has been around since the 1950s, it has gained momentum over the past decade, fueled by innovations in robotics and technology. While some experts are concerned ab …