SyncShow B2B Marketing Blog / Buyer Personas

Your Buyer Personas Are Outdated. Here's What to Build Instead

by Abigail Louisin on Mon, Aug 10, 2026 @ 07:45

Every B2B marketing team has a persona document somewhere. Priya, 42, Director of Operations, cares about efficiency and ROI, reads industry publications on her commute. She was built from a handful of sales interviews a couple of years ago, and she has never once logged into your CRM …

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