Your Buyer Personas Are Outdated. Here's What to Build Instead
by Abigail Louisin on Mon, Aug 10, 2026 @ 07:45
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Every B2B marketing team has a persona document somewhere. Priya, 42, Director of Operations, cares about efficiency and ROI, reads industry publications on her commute. She was built from a handful of sales interviews a couple of years ago, and she has never once logged into your CRM …
Zero-Click Searches Are the Majority. Now What?
by Abigail Louisin on Wed, Jul 22, 2026 @ 09:00
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Here's a number that explains a lot of uncomfortable analytics meetings: 57% of all searches now end without a click to any website. Not yours, not your competitor's, not anyone's. More than half the time, the search results page is the destination. If your organic traffic has been sl …
What's Happening in B2B Marketing: A Mid-2026 Roundup
by Abigail Louisin on Wed, Jul 08, 2026 @ 08:15
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The first half of 2026 has made one thing clear: the way B2B buyers find, evaluate, and choose suppliers is changing faster than most marketing playbooks can keep up with. Here are the developments worth your attention, and what each one means if you sell in manufacturing, logistics, …