AI & The "Army of One" Problem
by Abigail Louisin on Wed, May 27, 2026 @ 11:57
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In a lot of small to midsize B2B companies, especially in manufacturing, logistics, and professional services, marketing falls on one person.
Your buyers are moving on from Google. Are you?
by Abigail Louisin on Tue, May 19, 2026 @ 09:21
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When a CFO starts shortlisting valuation firms, she's not scrolling search results anymore. She's asking ChatGPT. If your firm isn't built to show up in that answer, you're not only losing deals — you're never getting considered.
Unlocking Personalization with AI (Without a Million-Dollar Tech Stack)
by Abigail Louisin on Tue, Apr 28, 2026 @ 03:14
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A recentHarvard DCE analysis on the future of marketing makes a compelling case: AI’s greatest gift is personalization at scale.