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SyncShow B2B Marketing Blog / Partnership

If We Wanted to Waste Your Marketing Budget, We’d Do This

by Abigail Louisin on Wed, Apr 22, 2026 @ 05:00

Minimalist cartoon of a man in a blue jacket and orange tie throwing money into the sky,a. cloud on either side of him.

In recent sales conversations, our team has noticed an interesting shift among B2B leaders. Despite ongoing economic uncertainty and geopolitical disruption, many companies aren’t pulling back — they’re leaning in, with a renewed willingness to invest in marketing. But here’s the prob …

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Topics: Marketing Strategy B2B Growth Partnership

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