ROI-Centric Marketing Amid Budget Cuts
by Chris Peer on Fri, Jun 09, 2023 @ 02:29
In my last blog, I discussed how marketing budgets can be a large part of a B2B business's total budget and how that makes it so important to make smart (not stupid) marketing strategy decisions. Here’s another reason. Marketing budgets are shrinking. Many marketing budgets have been …
Challenging the Status Quo in Your Marketing
by Chris Peer on Thu, Jun 01, 2023 @ 11:33
According to Deloitte's Annual CMO Survey, for the B2B services sector, the marketing budget will average 9.2% of the total budget. The marketing budget for the B2B product sector will average 12.5%. For many companies, this can be a significant amount of money.
The Roadmap to 10X Marketing ROI Isn’t as Complex as You Think
by Chris Peer on Tue, Aug 09, 2022 @ 09:00
There’s no way around it, investing in a digital marketing strategy, team and/or agency partner is a big commitment. It’s expensive, often involves long-term contracts and detailed training, and with many teams and agencies implementing marketing efforts that don’t impact the bottom l …
Building a Personal Brand (For You & Your Company)
by Chris Peer on Thu, Aug 04, 2022 @ 09:00
With over a decade in the transportation industry, Trey Griggs has found that many business leaders ignore a huge part of building a business’s brand: their personal brand. Some of the largest brands in the world like Microsoft and Apple have names and faces people automatically assoc …
The Great 8 Pillars of ROI-Driven Marketing: 10X Your Marketing ROI
by Chris Peer on Fri, Jul 15, 2022 @ 01:46
A common objection we hear from potential SyncShow clients is, “We’ve tried a digital marketing agency before, and it didn’t work. Why are you any different?”
Podcast Feature: 8 Must-Dos to Grow Your Sales Pipeline
by Chris Peer on Wed, Jun 01, 2022 @ 09:56
Many companies in the transportation & logistics industry are pleased with incremental growth each year. Others have audacious goals and are ready to level up their sales and marketing efforts to reach them. If only it was that easy.
How Refining Your Brand Helps Scale Your Transportation Business
by Chris Peer on Wed, Mar 23, 2022 @ 10:49
.png)
With over 30 years in the industry, logistics has left its mark on Dave Sosnowski. Some refer to these marks as scars, but Dave would rather refer to them as “teachable moments,” emphasizing the need for constant learning in an industry where you never know everything.