Communication is the Cornerstone of B2B Sales and Marketing Alignment
by Mike McDonald on Fri, Feb 28, 2020 @ 10:03
What B2B Marketers Can Learn from Cool Hand Luke “What we’ve got here is failure to communicate” is probably the most repeated and memorable line from Paul Newman’s 1967 film “Cool Hand Luke.” What’s that got to do with B2B sales and marketing alignment? A lot.
Sales and Marketing Alignment: 5 Tips for Success
by Jane Peer on Thu, Feb 27, 2020 @ 10:15
When I first started my career in marketing more than 25 years ago, I worked on the marketing side of a sales team. It involved a lot of company research and proposal writing. While I learned a lot from the sales team that I supported, I quickly realized my role was much more sales su …
SyncShow's Year in Review
by SyncShow on Wed, Feb 26, 2020 @ 09:52
From great growth to earning a spot on Inc. magazine's list of 5,000 fastest-growing companies in America for the second year in a row, 2019 was a great year at SyncShow. We could not have done what we’ve done without the hard work and support of our employees and the many wonderfully …
Content That Can Speed Up Your Sales Cycle
by Greg Lukach on Thu, Feb 13, 2020 @ 09:30
Content creation is often time-intensive. It can be costly. Most of the content you create won't immediately lead to a closed sale. For B2B companies with limited marketing budgets, this can be frustrating.
5 Things to Know When Aligning Your Sales and Marketing Strategies
by Bri Curran and Erica Eyerman on Thu, Feb 06, 2020 @ 09:15
Many executives and decision-makers look at marketing as an expense rather than an investment. Now’s the time to put this assumption to bed. Unfortunately, many opt to cut their marketing budgets before realizing that marketing and sales go hand in hand.
How Lead Nurturing Can Reignite Your Sales Pipeline
by Nadine Nocero-Tye on Tue, Jan 28, 2020 @ 11:30
Oftentimes, the biggest concern I hear from prospects who work in marketing and sales is around filling their pipeline with qualified leads. Generating a new list of qualified leads for marketing to handoff successfully to sales is one of the most heroic and successful feelings that a …
When Should Marketing Hand Leads Off to Sales?
by Carol Yachanin on Thu, Jan 23, 2020 @ 09:00
You’ve recently upgraded your website to utilize a marketing automation (MA) system such as HubSpot, Pardot or Marketo. Your marketing team is now able to gather some great insight into your contacts, including how they found you, what topics interest them and what types of content th …