Reengage Your Target Audience with a Retargeting Campaign
by Chris Peer on Mon, Mar 30, 2020 @ 10:30
You created relevant content, improved the user experience, your website traffic is up and conversion rates have increased. You're done, right? Mission accomplished? Not quite. Even though some success has been achieved, new opportunities that will allow you to make even more signific …
Improve Your Sales and Marketing Teams by Following the Navy SEAL Roadmap
by Chris Peer on Thu, Mar 26, 2020 @ 10:57
Today, I spoke with Ron Gasper, retired Navy SEAL and member of the prestigious Naval Special Warfare Development Group (DEVGRU). In our discussion, Ron shared one of the rarely talked about but highly effective practices that help to keep the SEAL teams at the top of their game: Afte …
6 Reasons Why Social Media Works for B2B Marketing
by Chris Peer on Tue, Mar 24, 2020 @ 09:00
In today’s modern world, we’re all connected by screens. Whether you’re using a phone, tablet or laptop, it’s easier than ever to see what someone is doing halfway across the world (and see what they had for breakfast for that matter). You can thank social media for that.
A Deep Dive into Digital Marketing Analytics
by Chris Peer on Wed, Mar 18, 2020 @ 09:00
Digital marketing without data is like a bicycle without wheels; it simply does not work. Digital marketing requires a lot of trial and error. Generally, digital marketers are not their own target audience, so it takes some time to determine which marketing efforts will resonate most …
Driving Qualified Leads Using Digital Marketing
by Greg Lukach on Mon, Mar 16, 2020 @ 09:00
The digital marketing world is dynamic and constantly changing. Disruption is everywhere—technology, customer demands and tactics are never stagnant—and it’s important for your business to stay ahead of the disruption, change with it and grow. One way to do that is by developing a lea …
8 Tips for Creating an Iconic Social Media Marketing Strategy
by Chris Peer on Thu, Mar 12, 2020 @ 10:00
What’s a Social Media Marketing Strategy? A social media marketing strategy is essentially a summary of everything you desire to achieve on social media and how you plan to do it. Your strategy guides your actions and lets you know whether you’re hitting or missing your goals. Creatin …
You Used Social Media to Increase Website Traffic to Your B2B Website—Now What?
by Greg Lukach on Tue, Mar 10, 2020 @ 10:00
You followed social media best practices to increase site traffic, but your site conversions are still low. What gives? B2B usability design (or B2B UX) may be the issue. As consumers in the B2B space continue to make more purchasing decisions online, B2B companies need to ensure thei …