John Julien and Anthony Zuccaro
Posts by John Julien and Anthony Zuccaro
You Have Personas—Now What?
by John Julien and Anthony Zuccaro on Mon, Mar 02, 2020 @ 10:00
Buyer personas are an indispensable tool used to help internalize a company’s ideal customer. They allow us to connect with our audience on a human level and make strategic decisions with confidence. They’re created through extensive research and critical conversations, oftentimes goi …
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