Content Is King. . . And So Is LeBron James
by Lauren Bolmeyer on Thu, Jul 14, 2016 @ 10:23
Back in 2014 I wrote an article that expressed how I’m always trying to convince people that Cleveland really IS a great city and that it’s on the brink of something awesome. Well shoot, I was right. Now, I’d be remiss if I didn’t credit that to the World Champs and our very own King …
Master Manufacturing Sales Process With a Lead Generation Website
by Phil Van Treuren on Wed, Jul 13, 2016 @ 10:24
Is your manufacturing company is still relying on an out-of-date “brochure” type website to showcase its services to prospective customers? If so, then updating your site to focus on lead generation -- and take advantage of a shifting sales process -- could be the best thing your comp …
We Manufacture CLE: JBC Technologies
by Phil Van Treuren on Tue, Jul 12, 2016 @ 05:30
JBC Technologies Provides Die Cutting Solutions to Manufacture Everyday Products Used by Consumers JBC Technologies is the next featured company in the We Manufacture CLE video series. As a great example of an American company utilizing American ingenuity, this company manufactures co …
How Manufacturers Shape Content for Successful Lead Generation
by Kasey Doyle on Wed, Jul 06, 2016 @ 08:40
The key to any successful digital marketing strategy lies within the content you and your organization are able to create. Your content is a virtual representation of who you are as an organization and should reflect that you are a thought leader in your industry. It’s important to re …
There Are No Boring Companies...Only Boring Digital Marketers
by Phil Van Treuren on Tue, Jun 28, 2016 @ 01:14
“Content marketing? Thought leadership?” Jack said skeptically during my team’s initial meeting at his office. “That’s fine for companies in exciting industries, but we sell storage tanks. Not really something many people want to read about.”
We Manufacture CLE: Profile Grinding, Inc.
by Kristin Magyari on Tue, Jun 14, 2016 @ 06:00
Cleveland Innerbelt Bridge Project Profile Grinding, Inc. is the next featured company in the We Manufacture CLE video series. Profile Grinding serves its customer, Trumbull-Great Lakes-Ruhlin, Joint Venture by precision grinding locating pins used in the Cleveland Innerbelt Bridge pr …
Why You're no Longer a B2B Company
by Ashley Wilkinson on Wed, Jun 01, 2016 @ 01:47
The future of business depends on humanizing the customer and employee experience—that future is not “B2B” or “B2C.” It’s B2H. Business to Human. People matter more than ever, not just the consumer but the employees as well. An article written by McKinsey & Company on March 2016 e …