We Manufacture CLE: Buyers Products Company
by Chris Peer on Tue, Sep 13, 2016 @ 06:30
Buyers Products Company Keeps Roads Clear During the Winter Months with Snowplows and Salt Spreaders Buyers Products Company is the next featured company in the We Manufacture CLE video series. Located in Mentor, Ohio, this Cleveland company manufactures the snowplows and salt spreade …
Why Manufacturers Should Fix Their Sales & Marketing for Growth
by Chris Peer on Fri, Sep 02, 2016 @ 11:07
A Smart Business Magazine Article on Lead Generation Insights I was recently published in Smart Business Magazine and would like to share the key highlights from the article with you.
Why Manufacturers Need to Revamp Content Distribution Strategies
by Chris Peer on Fri, Aug 12, 2016 @ 09:32
Content is the cornerstone of industrial digital marketing. It allows your target audience to get a feel for who you are, what you know, and how you can help solve their challenges without ever picking up the phone to talk to your sales team. However, new content is indexed by Google …
Are You Using Clean Data to Drive Business Decisions?
by Chris Peer on Thu, Aug 04, 2016 @ 04:04
You’ve installed Google Analytics on your website and have begun gathering data on how people are interacting with and using your website. That’s a great first step, but there’s some additional setup work that should be done to ensure you are using clean data, as there are a few thing …
Show Off Your Workplace on Facebook with 360˚ Photos
by Chris Peer on Wed, Jul 27, 2016 @ 12:09
Regardless of what industry you’re in, sharing engaging, unique content about your company is a great way to get the attention of prospective customers and increase your brand awareness. Publishing 360˚ photos of your workplace -- whether it’s a manufacturing facility, an office, a sh …
You’ve Set up a Twitter Handle for Your Business, Now What?
by Chris Peer on Wed, Jul 20, 2016 @ 11:16
Sixty-five percent of businesses in the U.S. use Twitter for marketing. If you’re part of this population, you’ve already created a Twitter account for your company. Setting up a Twitter account is only the beginning of using Twitter for your business and marketing efforts. To create …
Content Is King. . . And So Is LeBron James
by Chris Peer on Thu, Jul 14, 2016 @ 10:23
Back in 2014 I wrote an article that expressed how I’m always trying to convince people that Cleveland really IS a great city and that it’s on the brink of something awesome. Well shoot, I was right. Now, I’d be remiss if I didn’t credit that to the World Champs and our very own King …