Show Off Your Workplace on Facebook with 360˚ Photos
by Chris Peer on Wed, Jul 27, 2016 @ 12:09
Regardless of what industry you’re in, sharing engaging, unique content about your company is a great way to get the attention of prospective customers and increase your brand awareness. Publishing 360˚ photos of your workplace -- whether it’s a manufacturing facility, an office, a sh …
You’ve Set up a Twitter Handle for Your Business, Now What?
by Chris Peer on Wed, Jul 20, 2016 @ 11:16
Sixty-five percent of businesses in the U.S. use Twitter for marketing. If you’re part of this population, you’ve already created a Twitter account for your company. Setting up a Twitter account is only the beginning of using Twitter for your business and marketing efforts. To create …
Content Is King. . . And So Is LeBron James
by Chris Peer on Thu, Jul 14, 2016 @ 10:23
Back in 2014 I wrote an article that expressed how I’m always trying to convince people that Cleveland really IS a great city and that it’s on the brink of something awesome. Well shoot, I was right. Now, I’d be remiss if I didn’t credit that to the World Champs and our very own King …
Master Manufacturing Sales Process With a Lead Generation Website
by Chris Peer on Wed, Jul 13, 2016 @ 10:24
Is your manufacturing company is still relying on an out-of-date “brochure” type website to showcase its services to prospective customers? If so, then updating your site to focus on lead generation -- and take advantage of a shifting sales process -- could be the best thing your comp …
We Manufacture CLE: JBC Technologies
by Chris Peer on Tue, Jul 12, 2016 @ 05:30
JBC Technologies Provides Die Cutting Solutions to Manufacture Everyday Products Used by Consumers JBC Technologies is the next featured company in the We Manufacture CLE video series. As a great example of an American company utilizing American ingenuity, this company manufactures co …
How Manufacturers Shape Content for Successful Lead Generation
by Chris Peer on Wed, Jul 06, 2016 @ 08:40
The key to any successful digital marketing strategy lies within the content you and your organization are able to create. Your content is a virtual representation of who you are as an organization and should reflect that you are a thought leader in your industry. It’s important to re …
There Are No Boring Companies...Only Boring Digital Marketers
by Chris Peer on Tue, Jun 28, 2016 @ 01:14
“Content marketing? Thought leadership?” Jack said skeptically during my team’s initial meeting at his office. “That’s fine for companies in exciting industries, but we sell storage tanks. Not really something many people want to read about.”