How Manufacturers Can Leverage the B2B Customer Journey
by Chris Peer on Thu, Jun 11, 2015 @ 10:00
Industrial buyers are making informed decisions faster than ever. Online research, and increasingly, AI-powered tools--allow buyers and engineers to compare products, pricing, and suppliers nationwide in minutes. Recent studies show that more than 90% of industrial buyers conduct onli …
Closing Right Out of a Sale: Missed Opportunities
by Chris Peer on Tue, Jun 09, 2015 @ 10:09
Over the past 14 years I have worked with about a hundred different manufacturing companies on their sales and marketing. Over these years, sales and marketing has changed dramatically and it is still changing at a magnificent pace. Keeping on top of it all is our job at SyncShow. Mor …
5 Website Metrics Manufacturing Marketers Should Track
by Chris Peer on Thu, Jun 04, 2015 @ 11:00
A few weeks ago, we published an article regarding how your website can be your perfect salesman. Typically, your website is the first interaction that your prospects and leads have with your manufacturing organization, so it is important that the site is functioning at the level you …
Does Your Website “Have Mustard on Its Shirt?"
by Chris Peer on Tue, Jun 02, 2015 @ 10:33
My early years in sales involved numerous client visits on a daily basis while squeezing in a quick lunch of “2 for 1 Dogs” at Seven/Eleven. This expedited meal plan allowed me to experience first-hand that walking into a prospective client meeting with “mustard stains” on my dress sh …
To Write or Not Write A Press Release
by Chris Peer on Thu, May 28, 2015 @ 01:26
7 Tips for Maximizing Your Next Announcement You have a huge company wide announcement and want everyone to know about your company’s news. You’re aware of the ongoing debate about whether or not the press release really is dead, but you need to get this amazing message out to your ex …
How to Make the Most of LinkedIn for Manufacturing Marketing
by Chris Peer on Tue, May 26, 2015 @ 03:06
I mentioned in my last blog post that of the 100,000,000 registered LinkedIn members, 6,924 K are in the manufacturing industry. If you’re reading this, hopefully you’re a manufacturer that’s already on LinkedIn. If not, that statistic and the following information should be reason en …
Impact of Google's Mobile Friendly Algorithm
by Chris Peer on Thu, May 21, 2015 @ 08:37
We’re officially one month removed from the launch of Google’s mobile-friendly algorithm, so now's a good time to take a step back and see the impact it’s had thus far. Since Google made a point of alerting webmasters about issues with their sites mobile-friendliness, and even confirm …