Does Your Website “Have Mustard on Its Shirt?"
by Dan Martello on Tue, Jun 02, 2015 @ 10:33
My early years in sales involved numerous client visits on a daily basis while squeezing in a quick lunch of “2 for 1 Dogs” at Seven/Eleven. This expedited meal plan allowed me to experience first-hand that walking into a prospective client meeting with “mustard stains” on my dress sh …
To Write or Not Write A Press Release
by Bethany Jones on Thu, May 28, 2015 @ 01:26
7 Tips for Maximizing Your Next Announcement You have a huge company wide announcement and want everyone to know about your company’s news. You’re aware of the ongoing debate about whether or not the press release really is dead, but you need to get this amazing message out to your ex …
How to Make the Most of LinkedIn for Manufacturing Marketing
by Danielle Ellerhorst on Tue, May 26, 2015 @ 03:06
I mentioned in my last blog post that of the 100,000,000 registered LinkedIn members, 6,924 K are in the manufacturing industry. If you’re reading this, hopefully you’re a manufacturer that’s already on LinkedIn. If not, that statistic and the following information should be reason en …
Impact of Google's Mobile Friendly Algorithm
by Alan Suchan on Thu, May 21, 2015 @ 08:37
We’re officially one month removed from the launch of Google’s mobile-friendly algorithm, so now's a good time to take a step back and see the impact it’s had thus far. Since Google made a point of alerting webmasters about issues with their sites mobile-friendliness, and even confirm …
Hiring the Perfect Salesman (He (or She) Does Exist)
by SyncShow on Tue, May 19, 2015 @ 02:44
Imagine your recruiter calling to advise you that he (or she) has found the “perfect salesman” for your team. This candidate has prospects around the globe, rarely sleeps, and is continuously delivering your value proposition exactly as intended. This sales rep doesn’t require vacatio …
4 Effective LinkedIn Methods To Expand Your Network
by Jesse Pennington on Thu, May 14, 2015 @ 01:26
LinkedIn can be one of the most effective social media networks for marketers, but not everyone knows exactly how to use it effectively. To be honest, it boils down to one simple thing: Your Network. You can add all the content you want, but if you are not also actively trying to buil …
4 Manufacturing Marketing Trends in 2015
by Lauren Bolmeyer on Tue, May 12, 2015 @ 04:10
1. Blogging As a manufacturing company, you are the expert and thought leader about your products, so why not share this knowledge within your industry? While blogging isn’t new for 2015, it’s becoming increasingly important for manufacturing companies to get into this space. If you a …