How Manufacturers Can Use Instagram for Marketing
by Danielle Ellerhorst on Thu, Nov 10, 2016 @ 01:50
As a manufacturer, you’re likely active on a few social media channels, perhaps LinkedIn, Twitter or Facebook, but when it comes to Instagram, you may be thinking “Oh no, another social media channel.”
Consider Your Buyer's Journey When Educating Prospects Online
by Nadine Nocero-Tye on Tue, Nov 01, 2016 @ 07:27
Today’s landscape of buying and selling has shifted—no longer are consumers looking for salespeople to assist or educate them through the buyer’s journey. Today, prospects are armed and ready with information—typically gathered over hours of research before contact is made with a sale …
Educating Young Digital Marketers for the Future
by Mike Ginley on Thu, Oct 27, 2016 @ 08:57
As a 22-year-old in the digital marketing world, I found it extremely difficult to find a job right out of college. In a world that’s changing every day, it’s difficult to keep up—yes, even for recent college grads. It’s even more difficult to keep up when you have little experience. …
Why Manufacturers Need to Revamp Content Distribution Strategies
by Kasey Doyle on Fri, Aug 12, 2016 @ 09:32
Content is the cornerstone of industrial digital marketing. It allows your target audience to get a feel for who you are, what you know, and how you can help solve their challenges without ever picking up the phone to talk to your sales team. However, new content is indexed by Google …
Are You Using Clean Data to Drive Business Decisions?
by Alan Suchan on Thu, Aug 04, 2016 @ 04:04
You’ve installed Google Analytics on your website and have begun gathering data on how people are interacting with and using your website. That’s a great first step, but there’s some additional setup work that should be done to ensure you are using clean data, as there are a few thing …
How Manufacturers Use Inbound Marketing for Sales Pipeline Growth
by Kristin Magyari on Wed, May 18, 2016 @ 06:30
Everyone is familiar with some sort of traditional or digital marketing. Many manufacturers have a marketing manager or person in charge of planning trade shows, posting into social media, and more. But when we talk to industrial B2B companies, we realize that everyone doesn’t know ex …
4 Ways To Implement Successful B2B Inbound Marketing Strategies
by Kasey Doyle on Tue, May 03, 2016 @ 06:30
One of the struggles many manufacturers face when they implement inbound marketing strategies is producing the amount of content that is needed in order to see the success they expect. Typically the scenario goes as follows: management has signed off on a new initiative and now employ …