Bri Curran and Erica Eyerman

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5 Things to Know When Aligning Your Sales and Marketing Strategies

Posted by Bri Curran and Erica Eyerman on Thu, Feb 06, 2020 @ 09:15

Many executives and decision-makers look at marketing as an expense rather than an investment. Now’s the time to put this assumption to bed. Unfortunately, many opt to cut their marketing budgets before realizing that marketing and sales go hand in hand.

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