2018 Inc. Best Workplaces: SyncShow
by Chris Peer on Wed, May 30, 2018 @ 10:00
Wow! What a great honor to be named one of the recipients of Inc. magazine’s Best Workplaces award. To be recognized on a national level for being a great place to work has me in a state of awe.
12 B2B Lead Generation Tactics to Improve Conversion Rates and Grow Revenue
by Chris Peer on Fri, May 04, 2018 @ 11:34
How do B2B companies plan to generate more leads and grow revenue now and in the year 2020? That was the topic of recent discussion at Cleveland State University’s Afternoons at Ahuja panel discussion, which we attended. Topics discussed included:
How Much Should Manufacturers Spend on Marketing?
by Chris Peer on Fri, Nov 17, 2017 @ 11:55
As the owner of a marketing firm that specializes in growing manufacturing companies, I often get asked, “How much should my manufacturing firm spend on marketing?” My typical response is, “Well, it depends.” As you can imagine, this isn’t the answer most people are looking for. The c …
We Manufacture CLE Summer Showcase: Delta Systems
by Chris Peer on Fri, Sep 08, 2017 @ 11:05
Almost two years ago, SyncShow created the We Manufacture CLE initiative to highlight the large community of manufacturers in the Cleveland area and the important work they do. Cleveland manufactures help create everything us Clevelanders—and people around the world—see every day, fro …
5 Reasons You Need to Update Your Manufacturing Website
by Chris Peer on Wed, Aug 23, 2017 @ 03:55
Today’s manufacturing buyer is much more internet savvy than his or her predecessors, and, as a result, websites are becoming paramount to the decision-making process. Your website should be acting as a salesman for your business and a redesign of your website can result in a much nee …
Social Media for Your Manufacturing Business? Yes.
by Chris Peer on Thu, Aug 10, 2017 @ 10:12
Today, all you hear is about the importance of maintaining a strong presence on social media to promote your brand. You might be thinking to yourself, “Our business has never generated leads this way so why would using a social media platform work for us now?” Before we explore why ha …
Finding Your Differentiated Value Proposition and Why It Matters
by Chris Peer on Tue, Jul 11, 2017 @ 11:08
Cost, quality, customer service and timing: The four pillars of your value proposition, right? Perhaps not. These are the four things that great industrial companies get right. The problem is that customers expect you to get these things right, each time, all the time. Your customers …