How Much Should Manufacturers Spend on Marketing?
by Chris Peer on Fri, Nov 17, 2017 @ 11:55
As the owner of a marketing firm that specializes in growing manufacturing companies, I often get asked, “How much should my manufacturing firm spend on marketing?” My typical response is, “Well, it depends.” As you can imagine, this isn’t the answer most people are looking for. The c …
We Manufacture CLE Summer Showcase: Delta Systems
by Chris Peer on Fri, Sep 08, 2017 @ 11:05
Almost two years ago, SyncShow created the We Manufacture CLE initiative to highlight the large community of manufacturers in the Cleveland area and the important work they do. Cleveland manufactures help create everything us Clevelanders—and people around the world—see every day, fro …
5 Reasons You Need to Update Your Manufacturing Website
by Chris Peer on Wed, Aug 23, 2017 @ 03:55
Today’s manufacturing buyer is much more internet savvy than his or her predecessors, and, as a result, websites are becoming paramount to the decision-making process. Your website should be acting as a salesman for your business and a redesign of your website can result in a much nee …
Social Media for Your Manufacturing Business? Yes.
by Chris Peer on Thu, Aug 10, 2017 @ 10:12
Today, all you hear is about the importance of maintaining a strong presence on social media to promote your brand. You might be thinking to yourself, “Our business has never generated leads this way so why would using a social media platform work for us now?” Before we explore why ha …
Finding Your Differentiated Value Proposition and Why It Matters
by Chris Peer on Tue, Jul 11, 2017 @ 11:08
Cost, quality, customer service and timing: The four pillars of your value proposition, right? Perhaps not. These are the four things that great industrial companies get right. The problem is that customers expect you to get these things right, each time, all the time. Your customers …
The Best Digital Marketing Agencies in Cleveland, Ohio
by Chris Peer on Wed, Jul 05, 2017 @ 02:47
As the CEO and founder of SyncShow, a digital marketing agency in Cleveland, Ohio, I meet with hundreds of manufacturing and industrial companies each year. As prospective clients weigh their options when choosing a partner for their marketing, I often get asked who are our greatest c …
Why SEO Matters for Manufacturing Companies
by Chris Peer on Tue, May 09, 2017 @ 01:08
Search Engine Optimization (SEO) is the process of ensuring your site can be found on search engines. There are two types of SEO, on-site and off-site. On-site SEO is essentially quality control for your website; it makes sure search engines can understand its structure and assures yo …